Making Your Web Site Mobile-ready
I am a Judgment Broker who writes a lot
I am a Judgment Broker who writes a lot. This article is my opinion about how one may be able to save money, changing or checking their web site to make it more friendly to mobile devices.
Like many companies, our business has a web site, which has been around for a long time, long before wireless portable computing devices and cell phones became web-enabled.
Like many businesses, we are usually on a budget and busy, so we web searched for phrases like "how to make your site mobile compatible".
We read generic tips and advice, used web site checkers, and checked prices for consulting and service companies, that for a substantial charge, offered to make web sites mobile compatible.
An option we saw, was to shift our web site to WordPress and use plug-ins, however that seemed to be rather drastic. To me, WordPress seems to work better for a blog, than for a general kind of site.
We saw a lot of generic advice; for example, to avoid Flash, simplify, and to use CMS and CSS. However, what do Cascading Style Sheets and Content Management Systems (both having merits) have to do with mobile device readiness?
We saw several warnings, that if one did not change their site, their business will decline. That is always true long term. Change always comes, so we should embrace it.
Getting software to work everywhere depends more on simplicity and standards, than on complexity. Even if mobile devices were not taking off like a sky-rocket, one needs to periodically improve their web site.
After much web "window shopping", reading, and testing, and before spending a lot of money revising our web site, we decided to view our site first with an iPod Touch. We only wanted to see how much work would be needed, and we were somewhat surprised.
Because our site is content-rich, however it uses primarily simple html. It has no Adobe Flash, and it works very well with mobile devices. We found we could navigate and read everything, partially because of the scrolling and zooming features of the iPod/iPhone.
We found that our site already worked so well, that we stopped worrying about it being more mobile friendly, for now.
Will our web site work on lessor devices than the iPod? We do not know for certain. I predict, any future iPhones and iPods, and the competitors whose products are inspired by iPods/iPhones, will display most sites just fine.
If your site uses every latest technology, flash, and every bell and whistle, perhaps a much work is needed to make your web site friendly to portable devices.
Always test, to check if your site does not work on mobile devices, or is confusing, as soon as possible. Surprisingly, most sites work better on modern mobile devices than many people would guess.
This reminded me, that this is not the first time technological problems should be first approached with a Zen-like point of view.
When it comes to technology, it's often best to start with simple, cheap, and easy, end-user testing first; before figuring out what (if any) work needs to be done next.
by: Mark Shapiro
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