In 2009 Malaysian mobile operators have been reconfiguring their strategies to fit
a maturing mobile market, with a focus on cost management and segmentation. Key recent growth drivers have included 3G especially mobile broadband and enterprise services.
Table of Contents :
Executive summary
In a nutshell
Ovum view
Key messages
Potential for growth in postpaid and mobile data
Operators must adjust to a mature market
Economic weakness has impacted the mobile market
Mobile broadband providing new wave of growth
Handset-based data will also aid growth
Mobile market overview
Operators
Connections, penetration and growth
Revenues
Market share
By subscribers
By revenues
By EBITDA
MVNOs
Mobile number portability
3G, mobile data and broadband
3G licences and commercial launches
3G uptake now growing rapidly
Wireless meeting pent-up broadband demand
Limited availability of fixed broadband in Malaysia
Wireless plays a big part in Malaysias broadband landscape
WiMAX is also important
Handset content
Operator strategies
Celcom: two years of success
DiGi: needs to stimulate growth
Maxis: still the market leader
U Mobile: struggling to gain scale
List of Tables
Table 1: Malaysia mobile operators
List of Figures
Figure 1: Malaysia mobile market connections, penetration and growth: 20062014
Figure 2: Malaysia mobile voice and data service revenues: 20072014
Figure 3: Malaysia mobile connection market shares by operator: 20062009
Figure 4: Malaysia mobile revenue market shares by operator: 20062009
Figure 5: Malaysia mobile EBITDA market shares by operator: 20062009
Figure 6: Mobile connections by technology, 20072014
Figure 7: Malaysia messaging and premium content revenue forecasts