Managing Information Through CMS Design:

Managing Information Through CMS Design:

Managing Information Through CMS Design:

The Internet has revolutionised the way in which we view and gather information. Content management systems have enabled people to administrate and communicate their business more effectively online. The speed and accessibility of the Internet gives people access to information at the click of a button and business are quickly tapping into this lucrative tool.

CMS design has gained popularity over the past few years. The emphasis in the online community is on current, up-to-date, useful information and the flexibility of CMS design suits this current trend.

CMS solutions gives website owners more administrative control over their online content, enabling them to update images and information to their website at their own pace and leisure. This reduces unnecessary web development costs and gives the owner more control of his/her website.

There are a variety of CMS solutions available on the market today ranging from open-source to bespoke CMS design. CMS systems are ideal for large educational institutions and businesses wanting to upload large volumes of documentation to their site. The size of a bespoke CMS solution will vary according to each client's individual requirements but generally CMS solutions allow you to manage and administer large volumes of content online.

SERP is not enough:

One thing we've noticed in the web development industry is that there are few websites who showcase both quality design and accessible user-functionality. Your user might be able to find your website online but will they hang around long enough to find out what your business or service is actually about?

Usability is Key:

In CMS design the usability factor is extra important. Some CMS designers place too much emphasis on functionality while others place too much emphasis on design. Maintaining a balanced approach in CMS design is key. Design and functionality play off each other in web design and both will determine the users experience of your website.

As with any other web design, the designer needs to find a solution that will speak to the user and to the client. You only have a few seconds to grab the attention of a potential customer through your web design and once you have his/her attention your CMS website needs to have what it takes to seal the deal.

Navigation:

Poor website navigation is like having a ship with no rudder. Users need be able to find their way around your CMS tools and design easily. The word "logic" is key when you map out your navigation during the initial design phase. The best way to ensure proper usability where the navigation is concerned is to get the opinion of someone who's not necessarily directly involved with the CMS design or development. This way you'll maintain a level of objectivity, designing a solution that will resonate with the every-day web-user.

Thomas Davenport writes about the need to return to the "I" In "IT" in the Financial Times' addition of "Mastering Information Management". Today's data capturing techniques might be more than effective but technology hardly replaces information management in the traditional sense. Rather, it calls for an even greater measure thereof. Good information is hardly synonymous with advances in Internet Technology and we shouldn't mistake data capturing for information management. (Davenport: Mastering Information Management 2000, 5)

It is therefore important to not only capture the attention of your user, but also to direct his/her attention effectively once you have it. An effective CMS Design is the result of effective teamwork. It's always important to play of the strengths of the different individuals in your web design team. You'll find that different individuals will value different elements online and this will help you to have a balanced approach in your design. In the end it's how the information is administered, managed, presented and digested that makes the difference.

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