Managing Reputation With Reputation Management

Imagine a fired employee who bursts out his or her anger and frustration in his or

her blog by giving preposterously false information about you and your company. Or one of your competitors feeds the cyber space with all the negative stories he or she can think of about you and your organization. If you have ever found yourself in one of the above situations or think you might encounter a similar situation in near future, it might be wise of you to consider reputation management.

Reputation management can be an ideal solution for someone who is trying to protect his or her name, brand, company, or product. You can find out if your company's reputation is at the risk of being damaged by searching your company's name or keywords in search engines like Google or Yahoo. If the first pages of search results contain mostly negative or false information about your company, you can at once be sure that you need to do something to protect your reputation.

You can never stop people from saying or writing negative thing about you and your company. They may be your competitors who are either jealous of your success and feel insecure about themselves and their companies. Or they can be some fastidious customers who overreact. You cannot do much about that, but what you can do is get help from reputation management to prevent that negative information from giving your company a bad name.

However, contrary to the popular belief, reputation management cannot get rid of the unwanted information about you or your company. What it can do is to conceal the undesirable material from the search engines so that people will never get a chance to access the pages containing those materials.

If your reputation is already at the risk of being damaged or you have lost your reputation to some degree, there is nothing to worry about. Reputation management can not only protect your reputation from further damage but also bring back your positive image.

For those who sell goods online from sites like in eBay or Amazon, the feedbacks from their buyers are crucial for their success. One bad feedback can make ten other customers not want to buy from that particular buyer. For businessmen like these, reputation management becomes all the more important.

It takes years to build your reputation, but it does not even take an hour to ruin it. Sometimes one negative story or false information about your or your company is more than enough to make people believe that you and your company are not trustworthy. If you are worried your reputation is at risk because of false or negative information on the internet, you might want to find out if reputation management is the right solution for your problem.

by: Christian Heftel

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