Managing Search Engine Pay-per-Click Marketing

Search engine pay-per-click (PPC) marketing is comparable to a cheetah in the online business

. It is swift in two opposing ways earning money online or losing money online. With this fact, you have to be alert and meticulous in applying and employing the right and proper approaches in this internet marketing stratagem.

Pay per click is a form of advertising where you only pay for the ad space when someone clicks through and lands on your web site. The AdWords of Google is the largest network of search engine PPC. Yahoo and MSN are the second placers followed by a number of engines that can deliver the targeted traffic at less cost per click, with only a cent.

Google developed a distinct method to search engine PPC marketing with the formula it set AdWords to rank ads according to the price of the ad and the rate per click. This formula was effective that lead Yahoo and MSN to devise a similar procedure. In the meantime, some of the third placers or third tier ad networks are still ranked based on the maximum bid placed on them.

The formula Google set is slightly based on the law of supply and demand. Supposing that ad A is tagged a price of $1.00 and produced 100 clicks, compared to ad B worth $0.50 and given 500 clicks from the users. Google will definitely reward ad B with a high ranking in the search engine results page.

Now, this is something to look forward to by credible copywriters who can persuade people to click on a small ad consisting of 95 characters. You might be intrigued why these copywriters are limited to such small ads. Well, some of these copywriters are provided with lots of pages of a copy to sell something. Copywriters are only limited to a specified amount of characters in the ads as they have to consider ad space and make every copy of theirs count the clicks.

Suffice to say that the maximum number of characters set for an ad varies from the different ad networks. In the case of Google, AdWords are only given 25 characters for the headliner, two body text lines consisting of 35 words for each, and a place to link your web site in the advert.

There are several strategies to call the attention of the internet search engine users to your web page. One is to list a benefit in query form. An example would be Are you yearning to get rid of acne forever?

Conceptualizing your campaign ads requires the main keyword included in your advert which appears in bold letters as it is typed in the search engine box. This then draws the attention of the eye of the viewer to the advert. Consider the key phrase weight loss. Your product about weight loss should be advertised with this phrase in contrast to using the keyword diet. The chances of your advert being recognized is with the keyword weight loss as users wanting to lose weight will think of this key phrase, as well as other variations like lose weight and lose fat, more reliable to give them what they search for. On the other hand, the keyword diet will be more profitable if your site emphasizes on dieting rather that losing weight.

Keyword competition is also a criterion in doing an advert that will ensure profitable output. This costs a certain amount as you acquire a particular tool for this, yet it lets you discover and choose keywords that are not used by or are used only by a few of your competitors. This generates traffic with only a minimal amount and you realize that the cost of the online keyword research tool you purchased should be worth more than what you paid for with the revenues it produces.

On the other hand, in order not to divert from the proper way of employing the search engine PPC marketing technique and lose in this business, you should always be in constant touch in the business. Testing and tweaking your adverts will maintain the activity of your website or domain. You should frequently monitor which of your adverts are receiving clicks and are converting to cash. A Google analytics program provides you with this information.

Here is something to ponder: Your adverts can be tested the search engine PPC has been tested for its success. The ads can be tweaked the search engine can never been tweaked, or else something valuable goes down the drain.

Managing Search Engine Pay-per-Click Marketing

By: Charlie Bredenberg

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