Managing Your Email List

Managing Your Email List

Managing Your Email List

Your email list is one of the most valuable assets you have as a business owner. An email list can become a driving force to bring customers to your website or to your actual location. With the help of email marketing software, you can maintain any size email list, making it more effective at increasing customer loyalty, brand recognition and repeat customers.

Many people wonder where a good email marketing list comes from. The truth is that you already have one started; you just haven't organized it yet. Start with all your current customers, your business partners and your personal contacts. These contacts are already familiar with your company and your product, making them a great starting point for your marketing endeavors. As with any mailing list, make sure all your contacts' names are spelled correctly. Nothing creates a worse impact more than misspelling a valued customer's name!

There are many ways to build your email list. Collect names and addresses at trade shows or networking events. Offer incentives such as membership discounts at your actual location or email- only discounts. When you do get a new address, input it into your list immediately and send a welcome letter. This makes a fantastic impression and allows you the chance to not only give more information about your company but also to gather information about your new contact.

Another important aspect to maintaining an effective email list is to clean your list regularly. Make sure there is an opt-out' link available on all your email marketing blasts. When a contact requests to be taken off your list, do it right away, as not taking them off will give a negative impression as well as possibly leave you open to potential legal problems. However, use your opt-out' page as another landing page. Don't make the page too flashy: just a simple design that reminds contacts why they signed up in the first place may get them to change their mind. In addition, ask them why they are leaving. This will help you improve your results in future marketing campaigns.

Other ways to clean your list are to remove all duplicate entries. While contacts may have forgotten that they gave you their email twice, the negative impression that is created from receiving duplicate emails is always centered on your company. By monitoring your list and making sure duplicates don't occur, you will make a better impression on prospective clients. While cleaning your list, don't immediately remove names that are bounced' or that have a delivery failure notice. Bouncing sometimes occurs when mailboxes are full or if a server is down. Wait for the third or fourth bounce before deleting the contact information.

Remember, your contact list is a treasure trove of valuable information. Once you have a strong email list, you can use email marketing software to help you segment your list to make it even more effective. By maintaining your email list, you can successfully reach your target market, increase your brand loyalty, promote brand recognition and increase repeat business in a cost-effective and environmentally friendly way.

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