Manual Link Building - Essential Step For Successful Seo Campaign

By writing content, doing the video material from web 2.0 and then by sending more

links to the pages you want to rank for using manual link building, that will get you ranked for 95% of whatever it is that you're going to do unless you're going to go for really competitive things. That said though, here's the next wave if you either want to have something a little bit more fun or you want to try and build some links in some more creative ways. Number one is, look where the competition is going. Using the Yahoo! Site Explorer, analyze where they're building links from, then go contact those links.

A colleague had seen his competitors were getting links back to their website from the City of Casey; local government was sending links to his competition. So then he contacted them, it took him a few weeks, but ended up getting his link on there as well from a .gov.edu. They are fantastic links from SEO link building services because they're seen as authorities and he got that link back to his website. So it took a little bit more effort to get that link but the benefit from that link was definitely worth it.

Look where your competition is getting links and then go and copy that. Really that is what it comes down to with SEO. It's seeing who is above you and what is it that they've done to get to where they're at. A lot of it just comes down to how they've built their links and what are the anchor texts to those links? You analyze that, then you just reverse engineer your manual link building and you do the same thing and do a little bit better and you'll be well on your way to knocking them off.

Some other things that you can do are building some link bait or doing press releases. Link bait is just creating good quality content that someone is probably going to want to share. If you create a good piece of content on your blog and then someone reads it, sees it's of value, then someone might republish it or link to it. That's a good way to get links and also press releases. Press releases are fantastic; they cost a little bit.

We did a small Google versus Yellow Pages promotion, with the press release I think we spent about $360 to get that one done because we wanted to embed the video and get maximum distribution. We got, almost overnight, 950 inbound links with the appropriate anchor text with the video embedded. I think that video is not more than a few weeks old and already it's well over a thousand views.

I'm coming from a space where I don't really have much of a foothold in SEO. We've literally only just launched the company in January, if that. So the actual work that has gone into it is small. But it just popped up like that from doing some good quality content.

Guest posting, is another avenue you want to have a look at in terms of manual link building. It's very big. Whenever you're thinking about any terms of promotion, especially with guest posting and you're asking someone else to do something, put yourself in their shoes.

by: Jimmy Cox

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