Map your Web-Processes to Increase Traffic

Map your Web-Processes to Increase Traffic

If you observe the operational activities of a conventional business, you'd realize that what keeps them consistently running is the thorough understanding of their processes. Your competitors will make a move and attract all the web traffic that was going to come to you while you are living in the misconception that "I know my website inside and out". If you think that running an online interface is easier than the conventional one, then you are mistaken. True, that the online interface is less complex but it is only easier to manage if you know how to manage it.

Let's start with the basic facts that you need to know about the internet world:

When you run an online business, you are running a combination of web processes.

Online Business or website doesn't mean that you can take process management for granted.

To know your website inside out, you need a thorough understanding of all your web processes.

Internet has global competition; you need to make an extra effort to make yourself more visible in the pool of global competitors.

Some of the principles of the conventional business apply to the online business

Now that you know about the basic facts, you need to know why it is important to understand these facts. Just like you need people to visit a conventional business to conclude a sale, you need web traffic coming to your website in the online business to give you monetary returns. And knowing these facts can help you with determining what strategies you haven't used so far to increase traffic to your website.

So the key question you should ask yourself at this stage is, "do I know my website?" If you say yes, then take a little test. Define your web-processes and examine their pros and cons. Wait what Web Processes? Did you even know you had web processes? If this is your reaction, it's high time you should learn about your web processes thoroughly. Your web processes are those processes that occur on your website and at the back end to make your website operational. Chances are that half the traffic is not coming your way due to the inefficiency of these web processes. When you don't even know what your web processes are how can you deliver the right thing in a right way?

Map and model every web process. It will help you knowing what's happening in your website and at what phase of the process you need to make improvements. When you know what you are lacking, you'll know what and how to improve. You can use process modelers for the task. Once you map your web processes and optimize them accordingly it's going to increase traffic for your website automatically. Download a process modeler and start working on defining and modeling your existing web processes! I can bet no one has tried this way to get more traffic.

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