Mapping Patents to Products – Why Should You Care?

The business world runs on products

The business world runs on products. Profits and losses, revenue forecasts, and product offerings are all the lifeblood of a company and theyre all driven by products. It should come as no surprise then that you would want to protect your products with patented technology but it turns out there is more to it than just protection. With a patent to product mapping, you could start assigning a true value to patents. With that improved capability you have a greater capacity to maximize the return on your intellectual property investment. Thats because you would have a better understanding of which patents are your most valuable and which have very little value. If you could tie your patents to your products the actual assessment could be performed with greater accuracy and precision, which in turn could help you: Understand whether or how much to prune your portfolio because you could tie it more directly to your balance sheet. Gain insight into new licensing opportunities Determine how to direct future R&D investments Enhance your existing capability to manage protect and exploit your intellectual property patents. By attempting to map patents to product/brands, you find a very targeted set of possibilities that enable an understanding of the relationships between patents and the product/brands they protect. The question is how would you go about mapping and correlating patents and products/brands? One answer is a proprietary process Innography employs, called SemaMap, which uses semantic mapping between trademark descriptions and the language used on patents. Narrowing it further, trademarks and patents owned by the same company and that share other attributes really refine the scope to produce a targeted list of patents to trademark associations. Now that we have a patents-to-trademarks linkage there are a number of use cases that are ground breaking and innovative: Looking for disconnections between brand protection and intellectual property protection. That is, how well are your products/brands protected by patents? How do I understand what patents I can leverage to protect my products? If I have key patent technology, what outside products/brands might be infringing on my patents (e.g. not owned by the same company, branded after the date of the patent, same semantic space, etc)? What patents might I be infringing on in different product arenas (Freedom to Operate)? How do I compare two companies patent and product positions? How do I know where a new patent might be applied to a product? There are many more examples, but these associations provide a very unique insight into a process that hasn't been possible before. This capability is an industry first that has the potential to change the way people think about both their patents and their trademarks. It establishes an intrinsic link between the technologies they own and brands/products they have created and brought to market. An understanding of how products are related to patented technologies can help you protect, defend and exploit a much greater segment of your intellectual property. Were no longer talking about only patents, which is the current mindset in the industry. I personally believe this represents a change in how people view their IP that it will foster a more integrated view of IP management and its business value.

Mapping Patents to Products Why Should You Care?

By: Tyron Stading

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