Maria Gudelis Seo - Determining Your Target Market

When you want to promote your goods or services

, the first thing you need to do is to determine your target market. Once target market is determined, you are able to then use the four P in marketing to determine how to approach your target market. The Four P referred here is product, price, place (distribution) and promotion.

So, why is the target market essential? The main reason is that company exists for a reason. It is required to differentiate itself from competition in order to survive. For example if you have decided to sell bottled water to the general mass in the urban area, then good luck with that. In the U.S., Pepsi and Coke have extensive distribution of bottled water consumption through its Aquafina and Dasani brand. If you still insists on selling bottled water, then you need to narrow your target market.

While choosing your target market seems trivial, it'll amount to a lot of marketing dollars if done wrongly. Let's suppose that you simply don't choose what your target market is and you're currently making use of the four P in marketing to market your product. You would then distribute your bottled water to places like convenience stores, gas stations and the shopping mall. Will you capture audiences who are physically much more active than the population? Yes, you will. However, the percentage of that audience is little when compared with if you concentrate your distribution on that target market. Consequently, you invest big amount of money to catch a small part of the audience. Therefore, selecting your target market is really essential before marketing your products.

In the online arena, you have to choose your target market too. Once you select your target market, the four P ought to reflect this decision. Your marketing finances will be more successful if you invest your money in financial website such as Yahoo! Finance or The Motley Fool.

Similar thing with your distribution channel. If you distribute your content to the general article directory, you will get loads of visitors who might not be interested in your products or services. In addition, as mentioned earlier, it might appeal to your bigger competitors thinking that you simply are trying to detract their lunch. If your larger competitors are not inept, they will then respond appropriately and kick off offensive campaigns which will render your marketing campaign ineffective.

Luckily, nowadays, there are a lot of niche article directories allowing marketers to publish articles of particular field. Thus, smaller publishers can obtain much more visibility as niche directories generally have less people submitting their contents. In addition, bigger competitors are unlikely to publish their contents there. The reason is that they have a larger cost overhead. Concentrating on small target market won't do them any good. It is their loss. But you, my friend, should not miss this chance. It is one of the most successful ways of utilizing your marketing dollars.

Maria Gudelis

by: Jake Sommerfield

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