Marian Cutler Joins Makovsky Health Practice As Svp

Adds More Senior Talent to Meet Growing Client Needs

Makovsky + Company announced today Marian Cutler has joined the firm as senior vice president in its Health Practice. A veteran healthcare specialist, Cutler brings nearly 20 years of experience in biopharma corporate and product communications.

"Healthcare companies face pressing reputation challenges and Marian adds payer and biopharma experiences to our agency-wide commitment in bringing clients expertise that can improve their success possibilities, said Gil Bashe, executive vice president and practice director, Makovsky + Company. At a time of great customer convergence, Marian adds essential insight to healthcare communications.

Cutler brings to Makovsky clients experience in managing marketing-communications campaigns for pharmaceutical, biotechnology and medical insurance companies. She has directed programs across a broad range of therapeutic areas, including neurology, cardiology, diabetes, respiratory, psychiatry, arthritis and gastrointestinal disorders.

Communications must draw on senior-level insight, and thanks to our talent depth, we have been able to help clients address the turmoil in their business sectors, notes Ken Makovsky, founder and president, Makovsky + Company. In these times of economic confusion, clients are still relying on specialized knowledge to strengthen their positions.

Prior to joining Makovsky, Cutler served as senior vice president for New York-based BMC Communications. She was also vice president, corporate communications for Eurand Pharmaceuticals, addressing marketing communications and milestone-related brand issues.

Her previous work also includes serving as vice president, corporate communications for Health Net, Inc., where she led internal and external communications, and as executive director with Novartis Pharmaceuticals, leading their respiratory, gastrointestinal and transplant portfolios.

About Makovsky + Company

Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nations leading independent global public relations and investor relations consultancies, focused in financial services, professional services, health care, technology, branding and investor relations. The firm attributes its success to its original vision: that the Power of Specialized Thinking is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 20 countries and in 35 U.S. cities through IPREX (IPREX.com), the third largest worldwide public relations agency partnership, of which Makovsky is a founder.

by: Kevin Waddel

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