Mark Birnbaum Understands The Pulse Of Nightlife Industry

Part revelers in Atlantic City have a reason to celebrate as the EMM group along

with the west coast hospitality group, angel management, is all set to launch HQ nightclub and HQ beach club. The EMM group is one of the premier restaurants and nightlife management companies in the New York City. The man behind this successful venture is none other than the hospitality honcho Mark Birnbaum. He, along with partners Eugene Remm and Michael Hirtenstein, has given the New Yorkers a reason to celebrate.

Mark was not born with a silver spoon in his mouth; he had to work extremely hard in order to carve his success story. The title of being "The New Kings of New York Nightlife" did not come easy as it took more than a decade of toiling. His career started as a promotion manager for a 20000 sq. ft. club in Ithaca and four years after its launch, Mark started his own company, Operative Inc. This venture was associated with two successful launches of the nightclubs Lobby and the AER lounge, which, went on to rewrite the rules of nightlife industry. The AER lounge was also hailed by the Condenast Traveler as one of the best nightclubs in the world. Finally in the year 2006, Mark Birnbaum

formed the EMM group.

It is Mark's unorthodox thinking and flair to take risks that has made him a successful entrepreneur. Even in the year 2007 when the United States was reeling under the economic slowdown, he and his partners did not flinch from investing their millions. He understands that in this dwindling economy, an individual wants value for his/her hard earned money. Therefore, he along with his partners strives to provide the best party experience possible. His successful restaurants and nightspots have seen the likes of various celebrities from the entertainment and the sports world.

The hospitality industry is ever evolving and it is people like Mark Birnbaum who are giving it a new direction from behind the scenes and turning it in to a remarkable experience for any reveler.

by: Mark Birnbaum

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