Market Analysis Paves The Way For Project Planning

Residential apartment builders offer the residential units in the variation from the 2 to 5 BHK apartments

. In between this broad profiling of the units, there could be variations in designs, space utilized for developing these and the material used which all go to determine the look, feel and the price of the units of project. How do the builders determine how many flats of what all type shall be provided by them? There is definitely some pre-development brainstorming which goes on to determine these essential elements at the strategic level. Of course, it is the government regulations which define the requirements of development and all the planning is done in the light of these regulations only. Some project like the BPTP Park Arena can opt to offer a number of options to the customers in terms of the various residential units while some others are likely to offer limited choices.

BPTP Park Arena Faridabad offers a number of variants to the visitors. It offer 2 BHK with two toilets in two different types of area configurations: 1107 square feet and the 1150 square feet. Similarly, the 3 BHK apartments are also being offered in the two variants, with 2 and 3 toilets in the area range of 1382 square feet and 1622 square feet respectively. To further provide the value and more options to the customers to make selection from with its own units, BPTP Park Arena also offers the 3 BHK in duplex format in the total area range of 2202 square feet. Also, it provides the 3 BHK with three toilets and servant room. On the other hand, there are some other projects which offer only the basic 2 and 3 BHK apartments which are the most basic units in demand from the people living in the middle and the upper middle income group.

The main reason why the projects are planned with such variants is based on the market analysis done by the builders and their own perception of the market requirements. The market analysis nothing but a projection of the type of housing demand which is likely to come up and in what numbers for the spaces being developed in a particular area. With many variants, the builders try to target the different segments of populations and compete with others. At the same time, some other builders might prefer to remain more focussed on their market segments and instead of providing the multiple option, might focussed on some segments. Exactly how many number of units have to be developed is also dictated by the cost-benefit analysis and demand projects vis-a-vis supply provisions of the area.

So, the complex interplay of many factors which is responsible for the builders to plan and develop the projects in a particular way.

by: kamal bhatt

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