Market Wonders: Suning Into "mass Production" Stage
The first brand of Chinese home appliance chain - Suning Appliance
, national chain development into "mass production" stage. It is understood, April 23-May 1 9 days time, Suning Appliance 34 new stores, with an average of 3.7 stores per day. 51 day, Suning again in the country to open 22 new stores. Suning chain of rapid development, expanding the ability of strong, shocking! What power Suning chain spawned such a huge burst of energy?
The full liberalization of the domestic market, staged throughout China, "Su Ning acceleration"
2004 12 11, China's cancellation of foreign-funded commercial enterprises in the region, the number of shares and other constraints, this means that the threshold for foreign capital flow into the appliance removed, China
Retail Fully open. This is a historic moment, it showed that China's economy has officially entered the global economic integration process, the Chinese market and overseas market truly integrated, symbiotic, both unlimited business opportunities, but also great challenges.
As the Ministry of Commerce support the 20 large commercial enterprise groups, one of the first brand of Chinese home appliance chain - Suning Appliance Chain, in 2005 ushered in a rare opportunity. In order to cope with the huge impact foreign capital, Suning Appliance lay ahead of market fundamentals, the market for the initiative, take that advantage to become bigger and stronger, showing a famous
Private enterprise The demeanor, staged in the Divine Land "Suning acceleration."
In 2004, the development of rapid chain based on the 2005 horizontal expansion to continue combination Suning vertical penetration, continued rapid growth of network coverage density. It is understood that in April Suning will open 60 new stores nationwide, has more than 2003 full-year total shop. As of mid-April, Suning Appliance new entry Nanchang, capital city of Hohhot, etc., thoroughly complete a national network of primary market distribution; new entrants, Xiamen, Dongguan and other cities continue to improve the secondary market network layout; At the same time, Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Hefei, Shenyang, Dalian, Chengdu, Chongqing, Jinan and other cities the same city to speed up the penetration. To May 2005, Suning Appliance stores nationwide will exceed 200, to achieve "double-double."
15 years of hard skills, Suning chain development Accumulate
Suning Appliance Chain Why the long term to maintain the rapid development of high-speed? With this confusion, the reporter interviewed the relevant person in charge of Suning Appliance. The official said that Suning surging, momentum rainbow, this is because after 15 years of cumulative, contains enormous energy, burst forth endless source of strength.
First of all, strong human resources for the national chain of transport groups of talented people. Suning attaches great importance to personnel development, personnel training unique. With Suning national chain of large-scale high-speed development, demand for talent year after year. Suning huge amounts of money each year tens of millions of exclusion, has created a number of Talent Project, "1200 Project", "project manager", "echelon project," "
Blue collar Project "... ... the establishment of enterprises to adapt to the rapid development of the introduction of talents, training, training system, created a group of outstanding talents for the cause of sustained and rapid advance Suning chain provides a treasure trove of talent.
Second, Suning organization system is unique, robust and reliable operation. After ten years of operation of the adjustment, Suning Appliance Chain System point, line and surface integration of matrix organization overall shape. Chain, logistics and distribution centers, service centers, customer service center chain system, the four terminals constitute the basic unit of operation and physical platforms. Group decision-making chain of command, management operation system, resources, services and control systems division of labor, the upper and lower body, forming 16 vertical boundary, effectively ensure the smooth implementation of various systems and programs in place. Advanced and solid organizational system for the rapid expansion of Suning provide organizational guarantee.
Third, the full implementation of the "four modernizations Management", "Su Ning standards" to become the industry beacon. Suning chain speed not only ahead of peers, but also in business administration created a "Suning standard", and this "Suning standard" widely disseminated in the industry, as many peers to emulate the template. Today, the "simplified management, standardization management, institutional management, information management," Su Ning system as the four pillars, supporting Suning chain-like geometric series expansion, so Suning into the fast and sound development track.
Fourth, the 100 million funding to build advanced enterprise information system. As early as 10 years ago, Suning first proposed "E chain" concept. Suning Appliance invested tens of millions each year for the information system development. In 2004, Suning comprehensive information technology to accelerate a total investment of more than 100 million yuan, the implementation of multimedia
Monitor Command center construction project, the establishment of a multi-dimensional control of the information platform for the industry of advanced integrated Information Management System. With the chain of development, information systems continue to expand and develop, to achieve a national information system network, reducing the cost of the cost, improve efficiency, so Suning operations management based on powerful information technology platform, a source of strength for the acceleration chain Suning .
The best combination of the three networks to promote chain development into "mass production" stage
Suning rapidly expanding scale, growing strength of the key advantages of integration depends on three major networks, burst out the best combination of powerful engine for development of a comprehensive 2005 Suning chain into "mass production" stage.
First, the chain expanded, establishing a large market network. Suning Appliance Chain has occupied more than 60 cities nationwide, with more than 180 stores, forming the lateral chain network; in entering the market segments, forming a complete vertical chain system; in the same city in different regions to form complete regional distribution. The increasingly sophisticated market, market distribution more reasonable and more balanced, more convenient public consumption. Suning chain to expand in 2005 than in 2004 increasing rapidly, ranking first in the industry, the industry growth in the most fierce national chain.
Secondly, a strong professional self service systems. Service is the only product Suning, Suning has always been committed to the general consumers to really sincere sun service, Suning service itself is a great brand. Suning long-standing professional self-service, linked the four terminals. Suning has its own understanding of the terminal: the terminal includes not only the chain stores, including synchronization with supporting logistics center, service center and call center, which
Market Wonders: Suning Into "mass Production" Stage
By: zhangbetty
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