Market Your Business Using Free Classified Ads

The best things in life are indeed free

The best things in life are indeed free. In these current times when every inch of move you make will almost always cost you a dollar or more, marketing your business using tools which will cost you noting other than your time (for signing-up, etc) is indeed an opportunity for you to reach your target market and is therefore a chance worth taking.

Most people who are into online business pay a lot of money in paid online ad spaces to have their marketing messages reach their intended target consumers. Well, no one can really blame them for doing so, because just like in any other business ventures you come into, you need to invest not only your time, but you also need to shed some of your precious dollars just to make your message come across.

Free classified ads are indeed one of the best ways you may want to consider if you want to cut your advertising expenses without compromising business exposure. Meanwhile, you have to check on the following guidelines to make sure you maximize the full potential of free classified ads and make them work for your online business.

Evaluate the site which offers free classified ads. When you put your ad in the site, you are already somehow associating yourself with the site content and most likely, the turn out of your ad will depend on the traffic or number of visits in the site. Consider the likely visitors of the site you are eyeing. Are most of them the type of people you are targeting for your business? What is the reputation of the site? Are they into the same or related industry you are into? There are indeed a lot of things you need to consider before placing your ad in a particular site. Putting your message targeting male consumers in a site providing information for women will most likely be a futile effort.

Construct short but complete and appealing advertising message. Ads like "Earn Money Fast and Easy" are relatively short but provide a complete thought. Construct your message in a way that it already presents the viewer what your business is all about. If you are selling diet pills or supplements, you may want to use messages such as "Tired of Exercise?" or "Lose Weight in 1 week". No need for long detailed information. You just need to use words that will capture your target's interest and will lead them to your site. In short, copywriting is the key!

Have a comprehensive site to keep your consumer's interest. They may be lured to visit your site because of your ad. But you need to keep them interested by having a site that would offer them interesting information and probably excite them more. You wouldn't want them closing your site's tab disappointed. The secret is in keeping them excited leading to product or service sales.

So, in the end, having the chance to market your business for free doesn't mean you will already expect desirable results for your business. It is only the first step. The outcome will still depend on how you will maximize the opportunity on your advantage!

by: Dick Frankenberg

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