Marketing: A Challenging And Enjoyable Career
Everything you see around is you has something to do with marketing
, or rather, products of marketing.
If we define marketing, it is the process of developing, promoting and distributing products in order to satisfy customers needs and wants. Products include both goods and services. Goods are tangible; meaning, you can actually touch or hold the thing in your hand. They can be hammers, automobiles, soda pop, cheap bookmarks, clothing and computer these are considered as goods. Services, on the other hand, are intangible you cant physically touch, see, hear, taste or even smell them before you purchase. They consist of a series of tasks performed for a customer. Dry cleaners, amusement parks, income tax preparers and movie theaters provide services.
Marketing helps connect businesses to their customers and provides the means for the exchange of process to occur. If you consider the definition of marketing carefully, you will realize that you experience marketing principles and techniques daily. So, if you want a career in marketing, you better study now its principles.
Although it has been said that having a career in marketing is enjoyable as well as fun, it is also a challenging one because of its dynamism marketing is always changing. There are always techniques to learn, cases to study, and strategies to research.
Now, if you really dreamed of having a career in marketing, better answer these questions first.
Do you have what it takes? Can you communicate what youre thinking, your ideas, and information you have in a clear and concise manner, both in writing and speaking? Can you recognize a problem and find a solution to it? Is it easy for you to organize data that is complex, and then interpret it? Do you excel in creating new ideas? Afterwards, can you then get these ideas and put them into writing or verbally?
If you say yes to all these remarkable qualities then you might find yourself doing great in the marketing career. You will find that career in marketing can offer you a myriad of opportunities that it would be very easy for you to choose that will reflect your interest, values, what you believe in, and your own personal style.
You would indeed have a flourishing career in marketing if you have a positive attitude no matter what problem comes your way. In marketing, it is not always a bed of roses because competition is always there. You need to be always updated with the latest trends and have a quick mind on how to go with the flow of innovation to be in good standing when marketing. For instance, if you landed a job as a manager in a printing company that prints bookmarks and other marketing materials, you need to see in advance the trend in the market on printing bookmarks, especially cheap bookmarks. If you dont you might get left behind especially when your competitors are already customizing and personalizing their offer.
So think about majoring in marketing if you really want to be serious about it. During your education, you can gain experience through an internship program, or even in volunteering in community projects for instance. Possible opportunities for you as a marketing major would be to conduct market research for a successful company; promote products and services via creation of point-of-purchase market displays; actually spend time analyzing market factors such as cost and price; learning how to get information on target customers using data that is available; design an ad campaign to market new services; and develop a marketing plan with the objective of going international or global.
These are just some of the many things you need to learn when acquiring a career in marketing.
by: Robert Johnston
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