Marketing: Brand Breakthrough In Stalled Planning In "the Hood"
2005 year is the first year of China's brand, the brand of China in 2006 to promote years
. Brand China Industrial Alliance, the Chinese brand management network, brand life forum, brand and brand groups such as the total net number of organizations and institutions brand marks the birth of China's economy has entered an age of branding. With the brand's in-depth research, brand creation, maintenance and development of increasingly enterprises to improve the learning agenda. Jiangsu and Zhejiang and other places to complete the primitive accumulation
Entrepreneur For example, after the completion of the entrepreneurs primitive accumulation no longer satisfied to rely on cheap labor to make profits. Seek to establish the brand as the center of the core competitiveness of the business advantage, become tired in the price war,
Advertisement War, war technology entrepreneurs forward-looking strategic thinking. Lenovo,
Haier , TCL Depend on achieving a product line brand extension and brand expansion, earned excess profits, while also Qin pool, love and more mired in advertising brand strategy H crashing down. So what is the brand created rules to follow it? Preserve and increase appreciation of the brand, where is it secret?
One, brand creation Must first be referred to the creation of the brand. The creation of brand building is brand elements constituted. If the single from the CIS and VI, many companies are able to complete the plan. Select product brand building, including the name, trademarks, logos, and one with the production, packaging, storage, sales and after-sales service as one of the brand management manual.
From the brand name, he often reflects the brand founder's vision and personal attributes, or elegant, or extensive, or deep conception, or a simple and direct, can reflect the psychology of branding, but branding process, some rules must be followed.
First and foremost must be simple, elegant, easy to remember. According to scientific statistics show that people watch brand LOGO of time generally not more than seven seconds, but such a short period of time gives the impression left for memories, they need to be enriched by the content of expression, simple and clear through the generous Art and design gives the impression, complex graphics memory point much needed support, but not impressive, but according to statistics, the former world's top ten brands, there are 6-7 but by the evolution of the writing into the graphics, such as
Coca-Cola , McDonald's , Microsoft, General Etc. The reason for this is because the text itself in people's memory with a memory of the corresponding point, once again showing the LOGO to help people identify sound, resulting in linkage memory effect. Easily impressed by perceptual integration.
Second, the name of the design should be innovative, original. To avoid the "Yangtze River", "Phoenix", "Great Wall" and "Yellow River" and other terms used excessive collision. Mark the emergence of the same name recognition of their often low, mark the naming of the owner's preferences and according to the vision, customer groups, product origin, product characteristics, such as name, paying particular attention and peer-to distinguish between similar products, try to highlight the differences in strategy, differentiation to find their own market.
Again, the product's brand image must also be popular, easy-to Lenovo. Brand enterprises are actually the information disseminated to the community to undertake the task of social communication is an important part of corporate image, product brand personality, business philosophy and product features are to be reflected by means of the brand, an important characteristic of a successful brand is allow people to create value from which the association. "Master Kong" reminiscent of the superb culinary chef cooking healthy and delicious
Food . Minsheng Pharmaceutical reminiscent of people's livelihood, concerned about the health concept. JLF is causing buyers to think of drinking when the blessing comes in quick succession, extra cash and so on.
Longer want to talk about is the product name must comply with the laws and customs of sales area, should be based on "Trademark Law" to the brand name of the decision to determine the brand name must also master in a timely manner through the registration and other legal means to protect own brand name, such as the famous brand "Little Sheep" because of trademark protection lawsuit caught in disputes, ultimately to nothing. Must also be noted that the sale must pay attention to the customs area, avoid touching the taboo of all ethnic groups and regions, such as the Indians worship cows, McDonald's spices with butter Erzao on protests in India.
Marketing: Brand Breakthrough In Stalled Planning In "the Hood"
By: sisi
Easy Affiliate Marketing In 4 Simple Steps To Success 11 Easy To Follow Email Marketing Tracking Software Tips Colorful Stickers are Good for Marketing Campaigns Mountain City Of Chongqing Market Surging Hui Warlords Fighting Appliances Who says you cant buy to flip and make money in this market Is Supra Forex by Elliott Pearce a scam? Read My Detailed Supra Forex Review for the Truth Is Magniwork a Scam? Read Our Shocking Revelation Mangiwork Scam The World Deepwater Market Report --- Aarkstore Enterprise Bmw Plans To Enter Into Indian Two-wheeler Market The World Rov Market --- Aarkstore Enterprise Article Marketing And The Eye Of The Spider The Solution To Your Edosh Marketing Problems