Marketing Calendar, Anyone?

What is a marketing calendar? Its not like your ordinary calendar printing where

you actually print calendar so you can keep track of your schedule and activities. Your marketing calendar is a tool to reflect the marketing events, media campaigns and advertising efforts you have, the when, where and how, as well as the outcome of your marketing efforts.

As part of your marketing strategy, a marketing calendar helps you keep track of whats going on, as well as where you would want to steer your business to get to the end result you want to achieve. It assists you in launching your marketing strategies such as your print calendar for example, so youll be able to accomplish your goal in a structured and systematic manner. Not only that, but your marketing calendar can effectively help you budget your endeavors. Which makes it one heck of an effective way to manage efficiently your marketing campaign.

And because it helps you keep track of your activities, a marketing calendar can also help you make sure that you are able to utilize every opportunity that may be opened every time you market your business. Hence, it ensures that you are able to work according to your plan, budget and staff you have, which can save you hundreds and thousands of your money.

So how do you create and use a marketing calendar? You can start by determining your needs. A marketing calendar is used to address these specific needs. You can break down your weeks in a year and include activities that you think should take place in each week. A print calendar of your activities is efficient if it specifically spells out each and every promotion or event that will take place. And dont forget to include the cost and expected results for each event. This way, you are able to see at a glance which activity is productive and on target, and therefore, help you plan for future marketing campaigns.

Your marketing calendar also allows you to sort and keep your focus so you can see the value of having your marketing campaign. By looking at the investment you make, youll be able to provide consistency in your efforts, most especially in your planning process. Again, this will help you steer clear of any errors and lapses that cause the up-and-down motion of your marketing results.

One final advice: just remember to be flexible with your marketing calendar. As time changes, so does your needs and expectations in your business. And as always, there is no right or wrong marketing strategy; just the one that works for you and your business.

by: Colleen Davis

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