, it is should become a clear path as to what services the newly minted marketing consultant will offer. Additionally, it should be clear as to whom he or she will market himself or herself to. Hopefully, the length of time from inception until services are billed is minimal and their engagement contract makes sense for both parties involved. The next challenge will be to consistently gain new clients while managing existing clients. If this is not done properly, it can create a volatile income stream for the individual.