Marketing Innovation Winning Jewelry Weapons - Jewelry, Jewelry - Jewelry Industry

Jewelry in China has a long history and rich cultural connotations

, the tide of economic integration in the world under the impact of competition in the face of complex and diverse industry trend, jewelry business must be good conscious, purposeful grasp and use of business innovative planning techniques, to demonstrate their own unique charm and value of products, get to deduct, unexpected special effects, through innovative plan to reflect market value.

Days ago, a famous jewelry company Chow Tai Fook latest release of its named "Crasis integration" limited edition two-color double-gold ring, led to jewelry industry on the marketing of innovative thinking deeper. It is reported that this section ring is designed for top brand high-end Nokia Series "8800Sirocco" Gold Special Edition customized gifts, and phone listing of the world simultaneously. Fashion and technology brands such powerful combination has become increasingly popular cross-current mode of cooperation, and Chow Tai Fook cooperation with Nokia is opening up the Chinese fashion industry and the integration of the new world of technology industries.

Alleged, Chow Tai Fook Cikuan "Crasis fusion" double gold tone sterling silver and 18K gold ring first two metal fusion technology is technically already passed the first "fusion" concept, coupled with Nokia to cross the top brand model of collaboration, cooperation and the value of the brand to dig deeper meaning, is to explore cross-business collaboration model, but also ideas, values and consumption patterns to share. This cooperation of two leading brands in different sectors have a profound impact.

Chow Tai Fook jewelry industry as a well-known brand, the brand created in the course of nearly eight years has always been based on the local community and become spokesmen for the oriental culture, the minds of female consumers in the Asia Pacific region set an entirely different with the European jewelry brands unique image. At the same time, "CTF" brand is also very good at grasping the trend of the times, seeking broad alliance. ASEAN will have the Shanghai Golden Grand Prix, Phoenix, "the World of Chinese Awards 2006", Asian Weightlifting Championships and other major events to develop the designated gift, but also with the leading brands in other areas of joint cooperation; the world's top mobile phone Brand Nokia were strong combination, in order to create a quality, brand and grade of commercial promotional model call, as is currently pursuing the noble example of the ultimate wave. Will also be jewelry business plan into a climax.

Our strategy for the CTF and Nokia bundled with applause and cheers at the same time, we have not thought of: jewelry brand innovation of enterprises, the how, when to cut into in order to adapt to the new market structure, more The market opportunity?

Material innovation: "quality", "process" established innovative

Material innovations, is from their own quality jewelry products, process, function to find a breakthrough, through the manifestation of product quality, process interpretations of the function of the composition, and demands as a key target, to produce planning The new market value.

As one of the world's top ten brands Oxette jewelry brand, the "Greek Goddess", is internationally recognized brand of fashion jewelry, 925 silver her main material, interspersed with South Africa, South America, natural stone, semi precious stones, synthetic stone and Swarovski crystal-type singularity, full of grace and style. And to "100% hand-made in Europe" for its innovation and appeal material to create a beautiful and each product only, whether it is rings, earrings or necklace, the perfect match through designers have the unique quality of their demonstrate the greatest degree of its excellent quality and superior design, for every woman by the pursuit of fashion.

The same as the world's top ten jewelry brand, ENZO is disruptive technology with a leap of diamonds, international superstar designer mix ancient Chinese auspicious designs symbolize the pioneer to make themselves worthy to be a gift of love on the emotional testimony of the products selected . Known for 150 years the famous French high-level timing and jewelry brand Boucheron Boucheron, the world's few consistently maintain high-level jewelry and watches exquisite craftsmanship and traditional style one jeweler. With its unique bold design and impeccable craftsmanship, Boucheron conquered numerous Hollywood stars, deeper and get the attention of royalty and become the industry leader in jewelry, luxury characterization.

by: gaga

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