Marketing Lists - Which Is The Right Type For You?

An ambitious MLM owner or home business owner is always on the lookout for ways to grow their business by increasing sales

. Marketing has always been a key part of attaining this goal, but often poses many challenges for even the most veteran entrepreneur. Many business owners will find that they are inundated with options for how to generate leads, both online and traditional. Deciding which type of marketing list is right for your business is based on a number of factors including cost, effectiveness, and availability. Since it is important not to spend your entire marketing budget on one method, the smart business owner understands the benefits of many different types of marketing lists.

One of the most popular marketing lists utilized by business owners today is the e-mail marketing list. No entrepreneur can afford to ignore the internet and its related technologies today when formulating a marketing strategy. E-mail marketing lists are one of the most cost-effective methods available today for a variety of reasons. Not only can you purchase thousands of addresses at a price that will not break your budget, but the cost associated with sending out the marketing materials is practically nothing. This method is also extremely flexible and allows for instant feedback from your audience.

For those that still prefer the tried and true traditional methods of reaching your potential customers, physical mail address marketing lists via the USPS are as viable as ever. The biggest advantage to this type of list is that the criteria for your audience are highly customizable. You are often able to select who will receive your marketing materials based on sex, age, geographic location, and income bracket, just to name a few. By placing a redemption code or special coupon on your mailings these marketing lists are also highly measurable. By measuring the response of each mailing you can then further hone your criteria and be sure you are spending your marketing dollars wisely.

Another type of marketing list that takes advantage of the new electronic frontier is co-registration leads. This type of marketing list is created by technology that captures the information of web surfers as they enter sites or request information on topics related to your business or service. These leads are highly targeted yet surprisingly affordable. Once their data is captured they will be shown an ad for your business the nest time they visit the original website.

by: Dustin R Briley

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