Marketing Methods Need To Change To Keep Pace With Mobile Technology

As more and more people use their smart phones as a portable internet resource businesses

have an opportunity to showcase their goods and services when potential customers and clients are out and about.

This means websites need to be mobile phone friendly and opportunities to find information easily or even make purchases need to be as user friendly as possible.

There are a range of tools developers use to achieve this from the open source drupal system for websites to being able to design Android and Facebook applications that are increasingly becoming part of the business marketing range.

Web developers are the people who can make sure that a website translates well onto mobile technology and have a range of tools for doings so. They can also create custom-designed applications, or apps that provide all the services and entertainments that could be imagined.

Most smart phones use the open source, Google-backed Android system for applications and therefore a developer skilled in Android app development is essential.

Thousands of new Android apps become available every day and they are offered for a wide range of purposes.

They enable sports fans to keep in touch with the latest news on their favourite teams and follow the scores in matches. They can be used to help visitors to a location to find the nearest restaurant, fast food outlet or a particular store they want to visit.

Keeping track of stocks and shares or the latest news is no problem for executives on the move and there are apps that make it possible to book a flight and check on any delays on roads, rail and at airports.

Android apps have been developed to help people plan routes for journeys and check on their location, keep in touch with their email, or track what is going on with their social media accounts, such as Facebook, twitter and LinkedIn and respond to posts.

Mobile phone apps can be used to scan bar codes and to order goods online if people have been browsing in a store and perhaps seen something they like that is not available in a size or colour they particularly want.

The pace of technological development has accelerated dramatically in a very short space of time, so that people now take it for granted that they do not have to be sitting at a PC to carry out many activities as they used to.

It is no longer an unusual sight to see people out and about with a tablet or smartphone in hand and it would be unwise for businesses to ignore the marketing opportunities for communicating with potential customers or clients through these media.

by: mobicules05

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