Marketing News: Nick Beck, Founder And MD Of Tug, Speaking At SES London 2011

Marketing News: Nick Beck, Founder And MD Of Tug

, Speaking At SES London 2011

Nick Beck, Founder and Managing Director of Tug, the search marketing agency, is a confirmed speaker SES London 2011.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business.

A seasoned speaker, Nick Beck is was responsible for creating and managing Legolands online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich.

Nick will be speaking on day 2 of the conference (23rd February) where he will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains from search campaigns.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business.

A seasoned speaker, Nick Beck is was responsible for creating and managing Legolands online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich.

Nick will be speaking on day 2 of the conference (23rd February) where he will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains from search campaigns.

Nick says:

"Measurement and analytics are critical to the success of any search campaign. I'll be presenting on this major issue using examples from some of the campaigns we have been running for major brands at Tug. I am looking forward to this and an interesting Q&A session to follow."

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