Marketing On-line

It was once a matter of word of mouth, or getting name out there with billboards etc

. That has all change with retail on-line store fronts. To get the customers attention in todays world you first need to get the search engine attention without it customer will never know you are there. Sounds easy enough but there are many factors entering into that equation.

First and foremost are the Meta tags used for each page for your web site. Meta tags are keywords use to describe your web site to the search engines. Spending time developing a real good set of keywords for each page will pay dividends in the long run. A great tool to help you accomplish this Is Google Adwords, all the stats are done for you.

Second search engine submittal if you do not submit your web site to the search engines, it could take months for any particular search engine spider to visit your web site. Here is where many make the mistake of only submitting to one or two search engines. There are many more search engine out there of course the big three are Google, Yahoo, and Bing. What about all of the other search engines they could be sending traffic to your site, and this in itself will help in your ranking in the big three.

Third web site content. You can have the greatest Meta tags on the web but if you page content does not reflect this search engines will ignore you. So you must evaluate your content vs. tags. Keyword relevancy to page content is a must.

Fourth Statistics. Evaluating were site traffic is coming from, time on page, and conversion ration are a never ending process to refine the content and keywords. Some think that once web site is submitted to a search engine the job is done. Quite the contrary the job has just begun. Is your page ranking number one, two, three, etc. This page raking is one of the most important aspects of SEO it is estimate that over 90% of searches never go beyond this first page results, so it is important that you rank at least on the first page and the higher on the first page the better.

For very little you can always try search submit club, they have thousands of members the work is all automated for you. Click here to take a look. They also have some great on-line marketing tools. If you are a newbie then this is a must for you, and you veterans out there save yourself that monthly chore of engine submittal..Click here

by: NAB Global LLC

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