This new result on the page has to be utilized to its full potential
. For instance if you sell umbrellas and all your friends Twitter and Facebook comment that your umbrellas are great, that would now have an impact amongst their friends when they search in future for an umbrella. The theory is that as friends of friends, you become a secondary (and reliable) contact for the friend of a friend that needs a new umbrella, so Google will in future rank you alongside all the big umbrella vendors when that secondary contact searches for an umbrella in a search query. This is where the "full circle" has come in that was mentioned at the beginning of this discussion. We are now getting preferential advertising amongst people that we know through social and business networking media channels. This is in BETA implementation at Google right now and will probably be a full launch soon. With this in mind, those who are considering learning how to make a website, must now make even more effort to encourage visitors to follow through and accept contact via any social media or online business networking mechanism available the jewel in the crown would now be their Gmail address. If you can get website visitors to support you in this manner, you may be guaranteed a secondary link for instance with each of the Facebook friends they may have. Every time they search for the term that applies to your products or business you get a first page ranking. It is the latest in search engine ranking innovation and those building a new website ought to take note of this and include widgets that will allow visitors to link to you easily. Each one might be worth their weight in gold if the Google revolution keeps on. There seems to be no stopping the ever-advancing Google machine, the best advice is to build a website, get networked, and jump on for the ride!