Marketing Plays the Important Role

Marketing Plays the Important Role

Marketing Plays the Important Role

Some people say, simply it means telling and selling the products but it has main role in success of any business. Mostly companies have great budget for marketing and the relevant departments which develop the strategies according to the market situations and the competitors. This is,off course, the key factor for the success of any products and services. So, mostly companies hire high qualified and experience personnel in the relevant departments who make the plans for advertisements.

There are many ways for promoting the products and the services. Some companies advertise their products through newspapers; some through channels; some through personal ads which goes door to door and some marketing is carried out through electric boards. There are so many other ways used as well. It can be said to be the back boon of any company.

Marketing is a social as well as managerial process by which individuals and groups obtain what they need and want through creating and exchanging values with others. There are main four things to base the product promotion on that are called 4 Ps, product, price, place and promotion and without keeping in mind these things while making the strategy, no one can ever think of a successful business plan.

Any manager, before making the marketing strategies, analyzes the target markets, marketing environments, consumer behavior, Consumer likes and dislikes. Marketing segmentation also depends on consumer behavior and environments of that place, for example when McDonalds introduced beef burger they did not introduce it in India because they are vegetarian. They worship the cow, so if they launch the beef burger in India, they can not expect to get more sales.

The product and the service promotion tools have spread globally and we advertise our product all over the ward through online stores and channels. The marketing departments play the main role in the success of any product or service. Marketing raises the needs and wants of the customers and makes them aware of the products and the services which excite the customer to go for buying the same. We clear our concepts with the help of following books of marketing like Principles of Marketing by Philips Kotler.

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