Marketing Products For Special Events

Use printed promotional items for specific activities and watch your business increase some goodwill in the community in so doing

. Taking part in community fundraisers, along the lines of school events, church gatherings or local community activities is a wonderful opportunity for a venture to get in front of the local crowd in a positive manner.

Provide contest award gifts, entry passes, event prizes or other freebies to visitors and watch as your company name appears all over the event space. Most charitable organizations welcome contributions like marketing gifts and merchandises that help draw attention to their event and activities. They will, in return, usually add your corporation name to their roster of supporters and include mention of your corporate sector or marketing objects in their advertising for the event. You may even be imprinted on their promotional goods like event banners, umbrellas and flyers.

Put participation in special events over on your list of goodwill activities. You provide inexpensive gift gadgets that bear your company name or logo imprinted on the products. You receive publicity, awareness, a possible tax deduction and other benefits from your participation, and that all important intangible benefit, goodwill. There are many opportunities in your local city or town for this type of activity. All you need to do is make a few phone calls and the local beneficial organizations will be happy to have your support and contributions of promotional products.

If you are providing advertising products for special events, be sure to coordinate with event planners about any imprint you wish to add to the gift gadgets. There may be some regulations or restrictions to beware of before you go to any expense, no matter how small, for purchasing imprinted pieces. Event coordinators will welcome gift merchandises as prizes, such as clocks, clothing, hats, mugs and similar devices. For admission passes, consider the use of imprinted lanyards, pins, badges or visors. These are small, inexpensive objects that are affordable in mass quantities for special events.

It is wise to insist that the imprint at least refer somewhere to your company name to magnify the impact you receive from being a beneficial donor. Be discreet in design and try to coordinate colors with the event theme or team colors if that is an important part of the event. The main idea is to get your company name, logo or message out to thousands of attendees at the least cost to your advertising budget while still getting back wide reach to a new audience.

by: Jack Scott

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