Marketing Research Surveys - Telephone Surveys and Consumer Market Research

Marketing Research Surveys - Telephone Surveys and Consumer Market Research

As described above, telephone surveys using RDD sample for consumer market research has several layers of complexity that impact project costs. In selecting a survey company, clients should obtain vendor quotes that specifically describe the type of sample that will be used, when/if listed sample will be used as a supplement, how the demographics will be nested (if at all), and whether cell phone sample will be used, and in which way. Only then can an informed decision be made on how the consumer market research should be conducted given the project budget, and whether telephone surveys present a viable option. Marketing Research Surveys

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