Marketing Secret Relieved

In this short article I will explain how to get the most from your marketing and

how to track results using 0845 telephone numbers so you can concentrate your efforts where they make the biggest difference.

Marketing can be done in so many different ways, newspapers, television, radio, Pay Per Click the list is almost endless, there are however some underlying rules that will ensure you get the best returns or your time and money, using these tips in your own business will help ensure you sell more and spend less.

The first I would like to discuss is 'AIDA' - Attention Interest Desire Action. These should be at the heart of all your promotional efforts, once I have explained them you will see why.

You need to gain the audiences attention there is nothing you can do with out the attention of your audience, once you have it you can move on with the rest of the message but getting and keeping the attention is vital, there are a number of ways of doing those and that is where the skills of the creative team come into play, but get that attention.

OK so now you have their attention what are you going to go with it, what you should do is maintain their interest, tell them you understand what their problems are, speak to them about the issues they face and the desires that the audience has.

If you have done a good job with the interest, your audience is now open to your message and you are going to tell them why the product or service you are promoting is going to help them solve a problem, improve their experiences or get what ever it is they are trying to get, this part of the process is all about building a desire for your product.

Action, tell your audience what you want them to do, call this number, order now, reserve your limited edition now. People follow instructions, if you do not tell them to call the free phone number they might not bother, so all ways tell them what you need them to do.

To increase your chances of getting the conversions you need from your website you must have a call to action that is clear and compelling, the effect these can have on your conversion rates is amazing I have experienced conversions up by over 60% overnight, and others have reported even larger increases. It is difficult to express how important the call to action is for the success of your marketing and promotional campaigns, professionals who specialise in this area are in demand and the reason is obvious when you consider the difference it can mak.

Well I hope that all made sense, this is the sort of thing most of your competition will be doing and if you do it too you could be as good as they are. However there is one final killer tip that will make you much more efficient than your competitors and will enable you to spend your marketing money where it make the most sense and that is tracking. If you know that an advertisement produces a certan number of conversions each time you run it you can work out how cost effective it is, using 0800 and 0845 telephone numbers gives you that information as you can track the number and duration of calls.

by: Andy Cravenplan

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