Service stations these days sell more than just fuels
. This is why gas and service stations need to be marketed too, especially if it is recently built and motorists are unaware. Posters, when situated in the right place will attract customers. Posters are a cost-effective way of informing customers of any price adjustments and specials or new products. Here are suggestions on how you can effectively market your gas station using poster printing.
How to Promote your Gas Station using Posters
Use a layout that does not crowd the text with the images. Though graphics capture the imagination of the passing motorist, let it not overshadow the accompanying text. Make sure that both image and text are complimentary so that customers get the message. Use images that show families on road trips enjoying a quick meal at the service station. Such images invoke empathy and the soccer mom crowd can easily identify with it.
Print your poster through and online printer service. UPrinting lets you choose between paper stock and cardstock, matte or gloss. Options like these allow you the flexibility of managing your marketing budget more efficiently. Choose from the different posters sizes and printing methods. Go for digital prints for small orders, most of which is not coated and should be placed under a roof to prevent the paper from degrading. Opt for offset printing for volume orders, where posters are coated and can be displayed outdoors.
Carefully choose where you plan to hang your posters. Preferably, in places where there is high motorist and foot traffic, your posters must be displayed at eye level. Do not forget to secure the necessary permits before even starting to order your posters to avoid violating local laws.
Posters are most effective when seen by the most number of motorists and pedestrians. Once customers come to your service station, provide them with good customer experience so they will keep coming back.