Marketing Strategies for Financial Websites

In order to understand how this really works, let us look at the methods adopted by pay-per-click search engines.

What do they do to attract traffic - well they sell the best available keywords for a certain amount through bidding.

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Then the websites receive the traffic generated by the clicking on these particular keywords and they pay for the traffic generated by each click. So far, so good but is the website really profited by the high volume of traffic alone? When the traffic is generated, the website gets a lot of traffic from people who are genuinely interested in the services offered by the website; however, the website is actually profited only when conversion from the click to business is effected. This is called click-though-rate' and it indicates the actual cost of the ppc campaign per order received.

Your high traffic is great only when the conversion rate is also high or else you will actually end up only paying your dues to the PPC search engine without real profit or even with loss.

When speaking in general this concept is really meaningless. So let us take the example of one financial aspect that we could use let us say the website deals with investment, investing, stock exchanges, venture finance, venture capital, and so on.

When do you really get a profit? This is when you get the highest possible ratio from traffic to conversion. When does this really happen? When the traffic generated is as close as possible to what it is offered by the website. How do you achieve that? There are many ways to do this but one of the latest methods is what fxsignals.com offers you. This being a newly conceptualized search engine (specifically based on tracking and used financial based websites) it offers a geo-tracking system to its customers.

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As a marketing strategy, this is absolutely invaluable since by geo-tracking the search engine itself can identify and filter the customers area-wise and hence give you the best concentration of the most convertible clicks. This is how you will be able to get the best conversion rates since fxsignals.com already filtered and directed for you only those clicks which best suit your area and pre-requisite markets.

Hence if your websites, as we were looking in the example, is based on investment, investing, stock exchanges, venture finance, venture capital then you would actually get all the people that wanted to have anything to do with any of these services. But if you add up that you can offer these services best only in Canada or New York and you have a search engine which will highlight only those customers and allow them to click only when they are from that area then it definitely looks like you will have better conversion rates than a general clicking spree.

Marketing Strategies for Financial Websites

By: Martin Richardson

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