Marketing Strategy - Do You Squidoo?

Now theres a question youve probably never heard before! To start with

, Squidoo is a website that allows you to create pages what they call lenses for any subject you want. What separates Squidoo from other similar websites which can form an effective part of your marketing strategy is the interactive nature of the lenses. You can put in photographs from Flickr, blog posts, maps from Google, eBay auctions, videos from YouTube, and all manner of types of links. This makes Squidoo much more dynamic than a lot of websites, and hence more popular with younger people. If your business targets the under-35s, Squidoo is well worth considering as part of your marketing strategy. Based on recent reports, Squidoo is among the top 250 websites in the United States, and the top 500 for the whole world! Thats quite an achievement for a website that has only been in existence since 2005; it has grown over 90% in just the last year alone. Part of the sites popularity has to do with the ease with which pages (lenses) can be set up; you do not need to learn any fancy code to create them. Next, the pages can become very popular by themselves; this is due to them being linked to other pages as many as hundreds or even thousands with similar subjects. Squidoo generates its income by selling ads for the website and it donates a portion of its income to charity; this is a further incentive for people to use it and visit it they can feel like theyre helping others. This also means that if you set up a good series of pages, you can also garner some secondary income as well as valuable marketing. So, you can generate traffic to your site by setting up a site on Squidoo, and it wont cost you a thing. Depending on your subject matter, you can create a page with full information on your company, your area of expertise, and links to items designed to advertise what you can do. If you create a video ad or blurb, you can post it on YouTube and link it to your lenses on Squidoo. A key to popularity is making the video not just an ad; shoot for making it fun and entertaining. In so doing you can create whats known as a viral video. Despite the connotation that viral brings with it, its not a bad thing in marketing terms; it merely means that the video spreads like a virus and becomes very popular. Now, a couple things to be mindful of when marketing your business on Squidoo: number one; do not just blow your own horn (as the saying goes). If your Squidoo pages are nothing but ads (spam), you will not get much traffic. Second, the key to popularity is making your pages informative and honest, and then linking them to other pages that have the potential to compliment your efforts. If you run a nail care salon (for example), linking up with other types of beauty care specialists can be a good way of getting more traffic. If youre an author, you can create lenses about your book, link it to Amazon.com, mention other authors you admire or who have similar stories and even post pictures depicting scenes from your story. Given its skyrocketing popularity, Squidoo is sure to be a popular part of marketing strategy for years to come.

Marketing Strategy - Do You Squidoo?

By: Idris Arkette

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