Marketing Strategy - Select Only The Best Directories And Ezines

Writing and marketing articles online is probably the most effective

, most cost-effective way to publicize your website, and promote your products and services online. The Web is a printing press with an insatiable appetite for articles written by experts. There are literally millions of websites and ezines that are begging for good articles. They want people to submit good articles to them. They even search sites on the web for permission to use articles.

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So, how do you know which sites to select?

Through my years of experience, and many conversations with the top Internet Marketers, in order to have the greatest impact, you need to use a 3-tiered article marketing approach targeting:

1. The major article directories like Ezinearticles.com, Goarticles.com, Ideamarketers.com and Articledashboard.com

2. Smaller niche directory sites that are related to your content

3. Niche ezine and website publishers who need and want quality related content that will add value to their website or email newsletter audience

My consulting clients ask me many times, What is the best way to find ezines and websites that are the most read so my article gets the most exposure? That should not be the first question you ask yourself. Yes, you do want to find websites that are highly visited and ezines that are the most read but more importantly, you want to focus on finding websites and ezine publishers within your specific niche that have strong emotional connections to their audience.

Most likely, you are already visiting their websites or subscribing to their ezines. If you dont know who has a great ezine related to your industry niche, there are plenty of ezine directories like bestezines.com on the net that can guide you.

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Other strategies include:

- Research your competitors where are there articles being published?

- Perform a Google search. Just type in your industry or article topic followed by the words article submission. Thats how I helped our clients book jump to the #2 spot on the NY Times Best Sellers List. I typed into Google, health article submissions, medical article submissions, and thyroid dysfunctions article submissions and discovered (among many other sites) the contact information for an About.com editor one of the top 50 sites on the net today. After receiving the submission, the editor blasted an email book promotion to her entire list, giving Mark Hyman MD 1500 additional opt-in subscribers and much higher sales in just one day.

Marketing Strategy - Select Only The Best Directories And Ezines

By: Justin Brown

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