Marketing Success Using Cheap Posters by:Janice Jenkins

Cheap poster printing is not a recipe for failure

. On the contrary, cheap poster printing can be your road to marketing success. You can even do these using color posters. Not believing me yet? Then read on and let me convince you that it is very easy to succeed with cheap and full color posters if you know what you are doing.

Beating the cheap impression. The major thing that people do not like about cheap posters is that "cheap" impression. It is true that when you print cheap posters, in most cases people know it is a cheap poster indeed and pay it less attention. However there is a way to beat these using neat tricks in image editing.

Using image editing software like QuarkXpress and Photoshop, you can easily add a few design elements into your color poster to make it look "less cheap". For example, by simply adding shadow effects, texture and lighting effects, you can improve the looks of any poster design make it more alive and "real". These effects do not add to the cost to your overall poster design but they do have a net effect on people's impression of it, making it look better and not in the least bit look cheap.

Knowing the right message. Success in cheap posters also relies on the right message. This means practicing the good art of market research and knowing what your target market really wants to hear from your posters. Capitalize on that and give your readers what they want to hear. If they want cheap prices, show it to them in your posters. If they want to have a certain lifestyle, show them that they can have that with your design. Giving that right message will make your color posters successful, and the good news is that it would not really cost you anything to do so. You only need to do the research and the message yourself.

Maximizing the impact of cheap posters. To maximize the impact of your cheap posters even more, you should try placing them in large groups within a single location. The advantage of cheap posters is that you can print a lot of them. So you will have a chance to flood an area with them where people cannot help but see your posters everywhere. Your poster message will definitely be read by a mass audience when you do it this way.

Posting in the proper locations. The location is also crucial when you post your cheap posters. You can have large groups of posters in an area, but if that area is wrong, you won't get the right kind of people to read it. So make sure you post on areas where your target market usually passes through. If your target market is students, then a place near schools or in malls might help. If your target is an older crowd, then posting your posters in Caf's or Bars might be better. It will depend on your target demographics, but whatever the case you can make your cheap posters work better doing this without really needing to spend more.

So as you can see, it is possible to succeed in marketing through cheap poster printing. You just need to know the best ways to go about it.

For comments and inquiries about the article visit:

http://www.printplace.com/printing/cheap-poster-printing.aspx, http://www.printplace.com/printing/color-poster-printing.aspx

About the author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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