Marketing Tips Made Easy

Marketing Tips Made Easy

Marketing Tips Made Easy

As most of you already know, marketing is the key to succeeding in this business. We have to market to buy and sell homes. Those who are best at marketing to buy a house, have a lot less work to do when it comes to selling their homes because buying right is 90% of the battle. At the heart of it, marketing is simply about effective communication to get what your want. This is an essential skill not only for running a business, but also for being successful in all aspects of life.

Solid communication is essentially the key to the door of success in all aspects of your life. It is agreed that in order to reach as many potential clients as possible, every business being large or small needs to establish a well thought out marketing plan. There are as many ways to market as there are businesses. Just to mention the most general categories, there are Internet/web, radio/TV, print ads (magazines, newspapers, industry journals, etc), and direct mail (postcards, flyers, etc). There are specific techniques and methods that apply to each of these methods, as well as different tweaks that would be employed for each type of business or product. Still, there are basic concepts behind marketing that always apply, regardless of the company type or marketing method.

Perhaps more than ever before, people are distracted and have a short attention span. Use a compelling, involving image to your advantage. If you're creating a marketing piece with text, make sure to sell the reader with your first sentence. The first sentence of anything you write whether that is an email subject line, an opening to a promotional letter or the headline of an online ad is the most important part of the whole piece. After all, if the customer never starts reading, there is zero chance of them reading anything that comes afterwards! When there is a lot of text, it's not the readers job to stay interested and keep reading. Its your job to grab their attention and keep it. When in doubt, cut text down! Never make it longer than it needs to be. Don't overload your potential customer or client with extra information.

New home builders use this technique everywhere, all the time. There are companies that have formed businesses around this. They go out Friday evening and put signs out all over town for the new home developments that are going up. When you see clusters for about 12 builders all in one spot at an intersection, chances are that one person put up the signs for all 12 of those builders. As an investor on a limited budget, you could put up your own signs on Friday evenings, and then take them up on Sunday. Of if you have the extra money to spend, track down one of the guys who is putting out the signs for the new home builders, and ask them to put your signs out as well.

The key to successful marketing is to be honest, personal, and accessible. Clients like agents who follow up! Create a person atmosphere when you are out with them. Try your best to relate to situations without seeming too fake or desperate. Show them that you have their true best interest in mind.

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