Marketing To Sellers Buyers: Target Market Number Two For Investors

Marketing online is a great resource for finding more buyers

. Having an online presence will help buyers find you. But not just any buyer; youre looking for the right buyer. Follow a few simple steps to find the perfect buyer online for your next property.

1.Know your buyers needs. Much like sellers, you need to know the buyers information up front. The buyer has a need that needs to be metthey want a house. To figure out if the buyer is serious, and the kind of buyer you want to continue working with, know the buyers needs from the first contact.

2.Find your target buyer. Try this. Picture everyone who online looking to buy a property as being part of a huge dartboard. You want to hit the bulls eye. This is a small group in the center who is your perfect target buyer. The perfect buyer is willing to pay more than marketing value and doesnt give you the run around. The perfect buyer takes what you have to offer.

3.Look for buyers with money. Sounds obvious, right? But you need to find buyers with large amounts of money. The money goes towards a down payment or monthly payments if youre looking at a lease option. This buyer has a very specific needto get into a home.

4.Target the buyer who wants a house. Another obvious one, but you need to find the buyer who is ready to buy a housenow. There are many buyers who will contact you online because they need to get into a home. They want to have a piece of the America dream. And you have the solution for them.

5.Get contact information. Every buyer that ever contacts you should leave you their contact information. An email or phone number is essential, not just for finding a property now, but for also communicating about future properties for sale. If they only go to your website, look around, and leave it does you no good. You need to be able to contact the potential buyer.

When youre targeting buyers online, remember that your marketing is just a means to accomplishing your goals. By following these simple steps, you will find motivated buyers online and be able to move your property faster.

by: Alan Brymer

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