Marketing Via Your Blog

Have you just dipped your toe into the massive sea that is blogging

? Or are you a practiced denizen of the internet? It may already have come to your attention that your blog is a way to promote your business to potential clients who read your work. What can you change to make sure that you blog will become successful? In this article you will read five simple tips to help you make a splash in the blogging world.

Be Consistent With Your Blogging

It is easy to get excited about your new blog and posting several times a day for the first week or so, but after the shine comes off of it can be harder to work up the enthusiasm to post. It is a common to find a blog that is two or three years old that has no more than a dozen posts which haven't been updated for the last year or so.

Updating your blog regularly will improve your ratings with search engines and it will also keep your readers happy. Search engines live off of new content so the more you add to your blog the higher your blog will be rated. Potential customers love new content and it is one of the factors that keep them returning to your blog.

Make Your Blog Your Brand Name

the blog is meant to be for your business therefore it should shown the professionalism and expertise that is shown in your business' website.

When you setup your blog it should strive to be as professional as your business website is. If a third party is hosting your blog then the sense of professionalism and connectivity with your website may be harder to attain. No matter which option you choose you will still need to present your blog and your business website are part of the same brand.

Make Sure That Your Blog Posts Are Optimized For Search Engines

The whole idea of your blog is to grab the interest of your target audience and keep them coming back to your blog for more. Search engines like Google are what people rely on to find what they are looking for, so traffic to your website from search engines will be free and will deliver potential customers and readers to your blog who have need of your specific expertise.

the best way to optimize your blog for search engines is to treat each post as a separate file that needs to be optimized. Using a research tool you can selected keywords and phrases that have ties to your topic and then use them in your posts to help search engines pick the up.

Do Something Unique

People will jump through whatever hoops it takes to get something for free, is there anything you could offer? Is there anything you can do for free to encourage people to sign up to your monthly newsletter? If there is something you can do remember to include the offer on your blog somewhere. This one tool can help you to transform people form casual readers to newsletter subscribers and even customers.

Tell People What You Are Planning

Assumptions in general nearly always lead to mistakes therefore not posting the events that are coming up on your blog could be a potential disaster. Keeping potential customers informed of all events pertaining to your company is the best thing you can do to with you blog, this will both inform your customers of your up coming events and making them feel involved will make them want to keep reading your blog. if you can tell your readers about your products without overselling them then you have a win-win situation. Keeping your audience informed of your products and classes or seminars that you are preparing in the future is still a great idea. If the news doesn't come from you, who will it come from?

Maintaining your blog is important because it can be the first port of call for new readers as well as potential customers. The effect that blogging can have on your company is enormous, it is a powerful tool that can attract lots of customers to your business with a minimum of effort and expense.

by: Constance Black

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