Marketing With Ezines
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising
. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create - and marketers can reach thousands of readers instantly!For the best results, eZine advertisers should only purchase space in eZines that relate to their industry, product, or service. For instance, if a company is promoting a gaming website, it wont get much positive response from an ad in a travel eZine. To get started, create a list of potential eZines and start researching ad placement, cost, and availability.
Please be aware: Do not advertise with eZines that have purchased their subscriber lists. Marketers do not want to associate with any companies that spam. A reputable eZine will have a double opt-in subscriber list.
Submitting an ad for publication is a cinch. There will be a link for advertisers to direct them to an advertising form. Costs vary, but marketers should avoid paying more than $20 per 1,000 subscribers. A savvy shopper may be able to find rates as low as $10 per 1,000 subscribers, and some editors will give advertisers one free ad if they subscribe to the eZine.
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by: Clearpath Technology