Marketing Your Banking Services Through Business Cards

In the face of a global recession, banks have turned to cost effective strategies to market their services

. They leverage on their existing customers to offer new services with more benefits. Using business cards is a cheaper way to market banking services compared to other marketing campaigns that are less personal and more expensive.

Cheap Marketing Campaigns for Bank Services

1.Print out a list of customers for a direct mail campaign. Direct mail campaigns need not be expensive. It is as simple as sending out personal letters to customers outlining your new product offerings and enclosing your business cards so they know whom to talk with if they are interested. Materials include a letterhead and a letter envelope with your company logo and address. An online printing company, like UPrinting, can print these materials for you fast and at affordable rates.

2.Doing an email campaign. Email campaigns are economical and effective. You may ask your IT Department for all clients that have email addresses and send out information about your new service. You can also introduce an online newsletter that will update clients of new service offerings and related matters.

3.Refer a friend, bring home a prize campaign. Information about this may also be included in the direct mailers you will send out. Existing customers can refer a friend and if qualified, can receive a gift or earn points or earn another service the bank offers (i.e. deposit account worth so much).

4.Use the fish bowl. This practice is popular in clubs and restaurants. Create a trend for your branch. Every person that comes in your bank drops a business card. Your target here is new clients brought in by your existing customers.

5.Display your business cards in visible places. Display your business cards in easily seen places inside the bank premises. You can use the New Accounts counter, tellers counter or at the counter top for deposit slips. They would know whom to talk with if they have inquiries regarding your bank services.

6.Use your employees. Just as you are leveraging on your existing customers, you can use your employees as a marketing tool. There is nothing more pleasing to customers than a sincere assistance.

Marketing campaigns can be done cheap with a little creativity. These are just some of the numerous ideas that can be used to promote your banking services cost efficiently.

by: Kat Nocom

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