Marketing Your Cyprus Villas To A Travel Niche

When you tap into a travel "niche" you find tourists who are visiting Cyprus for

a specific reason or hobby, and are looking for accommodation that suits their individual needs. If your property can provide what these niche travellers are looking for, you will stand out from all of their other choices.

The trick is to find out your propertys unique selling points, and then think about what type of traveller you could market the holiday home towards. What does your home have that makes it stand out from other Cyprus villas? What special features does it include? What tourist attractions is it close to?

Here are a few of the common "niche" markets that Cyprus villas could be easily targeted towards:

Outdoor Enthusiasts

If your Cyprus villas are located near to a beautiful natural area, such as hiking trails, forests, or beaches, you will be able to appeal to the types of travellers who go on outdoor-themed holidays. These types of visitors will be interested in hiking, swimming, bird-watching and other nature pursuits.

You can appeal to these types of travellers by advertising how close your property is to areas of natural beauty. You might want to also include hiking maps and brochures at your Cyprus villa, and brochures from any outdoor themed tour company that they might be interested in.

Romantic Couples

Many couples on a romantic holiday travel to Cyprus villas to spend some quality time together, and if your villa is in a tranquil and private setting you can appeal to these types of visitors.

To attract the romantic tourist, you can add a few luxurious extras such as flowers and a box of chocolates on arrival, a Jacuzzi tub or a king-sized bed. You can emphasize how well-suited the property is for a romantic holiday, with plenty of quiet beaches for picnicking and scenic areas for walking together.

History Buffs

Lots of Cyprus villas are rented by those who are fascinated by the ancient ruins and culture of this Mediterranean island. If your holiday property is located near to some interesting ruins, you can target your marketing towards this type of traveller. Be sure to highlight the nearby sites of historical interest on your property listing, and how long it takes to get there.

You can also offer maps and historical information that your guests might find interesting. A bookshelf filled with history books about Cyprus would be a wonderful added touch that your curious history-loving guests would enjoy.

These are just a few of the "niche" travel markets that can be easily tapped into when marketing Cyprus villas. Have you thought about what makes your villa in Cyprus special, and how you might market it towards a specific travel niche?

Many owners of Cyprus villas find that they have more success when marketing their holiday homes if they can highlight the benefits for a specific niche of travellers.

by: James P Martin

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