Marketing Your Internet Business And Getting It Noticed On The Web
You may have created and established the best Website in the world
. However, if the world does not know it's there, it will not do your internet business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on.
Fortunately, getting your internet business website noticed is not expensive, so marketing on a tight budget does not mean you cant get quality exposure. Search engine marketing is one area you need to focus a lot of energy, they will provide free, quality and targeted traffic to your internet business.
One of the first things you will want to do is optimize your Web pages, for the search engines, with keywords that people might use when searching for information contained in your website. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching for the information you offer.
You want to be in the top 5 results posted as often as possible, so being diligent about keywords and keyword phrases will help direct more traffic to your web site. Do not add the keywords in every sentence, once in every second paragraph or so is enough, or the search engines will panalise you for keyword stuffing.
Also, once you have packed your page full of useful information and as many keywords as you can think of, you will want to submit the URL of your internet business to various search engines like Yahoo, Google, Excite, Alta Vista and any specialized search engines that focus on your particular business or service. Also submit your website to as many web directories as possible. If you do not have time to do it youself, there are a lot of submission services that can do it for you at reasonable prices.
By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered into the search on the engine, your page will be listed as a higher result than others. This is very important because people generally only check the first few web sites results and skip the others if they find the information they were looking. Spend some time getting this right as the rewards are tremendous, and your internet business will be off to a great start.
However, make sure the information you provide on your site is useful, and you dont just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around your website and maybe purchase from you. If all you have is a bunch of keywords and nothing that actually pertains to what the person is looking for, they will leave and never come back.
So, be alert to what you are offering potential customers and attentive to the way you bring them to your page. If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting people know about your product that might not be aware of it by way of searching for it. By using advertising in this way you are reaching a sector of people who want and need your product, but were never aware of it.
There are multiple ways to market and getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, Spam email and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you do not want to anger potential customers or have them click the dreaded red x and forget about you and your product.
Be creative when you are marketing, aggressive and always respectful of current and future clients. Follow these simple guidelines and you and your internet business will enjoy great success.
by: Stuart Treadwell
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