Marketing & Advertising Media for Apartment & Multifamily Properties

Newspaper & Magazines

Newspaper & Magazines

There's no mystery here, as these print media are staples for advertising apartment & multifamily properties. Newspapers and magazines can be some of the most expensive marketing, and the advertiser is paying for the reach, with no idea of how many readers will actually see the ads. Classified ads, especially those placed in area-specific sections of the newspaper can be effective and inexpensive, but must run with regularity in the same location.

High end properties, such as executive rentals or luxury units can do well in magazines that are local and focused on high income readers. There are high income individuals who do not own, or prefer to rent for a variety of reasons. Targeting them in a city-focused high income reader magazine can work well.

Apartment & Multifamily Marketing On The Web

This isn't just a website, though there's ample evidence that every property should have an Internet presence with quality photos and descriptions of property amenities. It's also free advertising on Craigslist. This online resource has grown to huge proportions simply because users like it and find what they want there. It's free for most advertising, and many "for rent" ads are there. If the prospect tenant is a tech company employee, there's little doubt that Web marketing has as much or a better chance of reaching them than print.

Flyers, Bulletin Boards & Specialty Newsletters

Especially for student rentals, flyers strategically placed on campus area bulletin boards can produce great results. Campus or major employer newsletters may take ads, and can bring quality tenants who want to be near the school or job.

Marketing and advertising can keep down vacancy rates, but the cost shouldn't negate the value. Begin with the least expensive and work up. Done properly, many owners find that they never reach the expensive end.

Marketing & Advertising Media for Apartment & Multifamily Properties

By: Karen Hanover

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