Marketing by email

Marketing by email

Marketing by email

A marketing solution for print shops

When the topic turns to self promoting, printers are often guilty of not believing their own press. Print shop owners get that regular activity of marketing will steadily build business for their customers. When clients understand this, their printing and mailing increases. Profits should go up accordingly. So, why is it that printers themselves often neglect their own marketing? Certainly printers have what they need right at hand. They have designers either in house, or on call. The message is not complicated, it just needs to be creative. And who better than a printer to print a campaign very affordably. Unfortunately, self marketing falls into the category of When I have time. Another consideration for printers is postage. They have to pay the same rates as everyone else. Depending on the list, this can be a big expense. One fast and affordable solution is to send digital communication. Email marketing and social marketing are on the increase in the printing industry. Surprisingly, too many printers are without an online site still. Many have a website that unfortunately does not go beyond a static presence offering business hours and location. One solution for printers who would like to email, but have a limited website is to consider a web to print solution such as PrintSites. Printers can set up a fast, customized website, and the email marketing tools are integrated. These benefits could be the stand alone features of PrintSites, but the biggest feature is the online design studio that printers can offer their customers for free. This web based design center will give printers customers added incentives to send more jobs to the presses. Now that is big news for a printer to share either through Marketing by email,or direct mail.

PrintSites is a web2print solution for the printing industry, one that allows print shop owners to offer a free online design studio to their customers. Designed by printers, for printers, every element of PrintSites helps professional printers compete online, and to enter the eCommerce business model. Easy to implement, printers can customize a PrintSites template and be ready to profit from online business within a day. PrintSites is affordable, easy, and the perfect solution for printers who are losing business to online design providers. Printers who would like to find out more can visit PrintSites.com to take a tour, find answers, and contact PrintSites sales.

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