Marketing help of trend momentum, but any potential selection of people - marketing, management, Dai

Marketing help of trend momentum, but any potential selection of people - marketing

, management, Dai

The purpose of marketing is to create higher value. Create higher value must be achieved through sales. The purpose of business is brand, brand sales to support it must. Not only enhance the brand value in added time when sales of the most challenging the wisdom of the operation.

Highest level of marketing is the sale of life, create and represent a way of life. The festival is a traditional national way of life focused on the time display. Is also a corporate public relations and marketing the best time, brand building and sales to increase simultaneously. And all public relations planning activities must be based on a best carrier, Spring Festival, Lantern Festival is the best carrier Double period.

Zen Chinese traditional culture, "Da Hui Lu", saying: "Celebrate 14 15, double-track vertebral gong drums. To understand the meaning motherland West and looked to take the village social dance song!" China in the marketing as a latecomer ancestral knowledge that is intended to west, and looked to take the village social dance songs. Now the real first month 14 to 15, do not know whether Chinese companies will depend on the marketing community to take the village dance songs, watch performances of transnational corporations?

Chinese people pay attention to the spring, before the traditional knowledge are counted as Chinese New Year is the Lantern Festival. All must pay attention at this time a good sign. Want Want Food because we see a "busy" and the words are Strong Sales Hot Spring Festival every year. If the success of melatonin is that created Health Products Gift market, then the melatonin holiday marketing success, we should ponder more. Although melatonin continue to follow the old routine, has been the setting sun, but the Chinese market or 4,5,6-class town visiting relatives during the annual Double common gift. Successful case tells us that around the Chinese way of life, the three major festivals of traditional Chinese Spring Festival, Lantern Festival, Mid-Autumn Festival Festival for marketing activity, the return must be huge.

Sun Tzu said, "and skilled persons, help of trend momentum is not responsible for others, so a person who can choose any situation." Trend has historically been favored by military strategists, painstaking business potential, in order to fight and win. So powerful that break like bamboo. Business is war, let us know the classic phrase, Art of War in the application of marketing often strange effect. Potential need to seek marketing momentum and be successful, so there event marketing, news marketing, public relations, marketing and so on there way. Spring Festival is a festival of consumers, but because of potential for businesses to borrow, and become the main battlefield. But most enterprises and consumers with the New Year break, horses Nanshan Relax tense nerves. However, the difference between ordinary and outstanding result opened.

2010 Spring Festival, China's most brands collectively missed the opportunity, collective marketing failure. Foreign brand in China's largest festival of the time, a lesson to the Chinese business marketing course. Pepsi The "seven lucky ones," "annual TOUCH" no action for most Chinese enterprises collective shame. Chinese New Year has not been completed, CCTV 3? 15 Advertisement Has begun to repeatedly broadcast. Clearly shows the active participation of consumers, can change an industry, through the reporting and disclosure to maintain the interests of consumers. Immediately after the ad appeared in an "O excellent" Milk powder Advertising, suggesting that consumer concern with 3? 15, concerned about food safety, and the Chinese mainland Dairy products Brand was silent. It seems China's milk dairy industry in 2008 after the group jumping not get up again by a maiden in the collective Chinese identity is being challenged in the "foreign" brand slapped. China milk dairy industry continue to "second wives" to be? China Dairy Group

sink after one and a half later, the 3? 15 should be an excellent use of "potential" strategic tactical opportunities. Unfortunately, the Chinese dairy industry missed this opportunity. The pride of the Chinese brand Haier has timely and 3? 15 appear together in front of consumers. Most enterprises in China for strategic tactical ability to grasp the opportunities it's downhill. 3? 15 opportunities this strategic tactics once again be "foreign" brand one step ahead. Even the most adept at marketing events, news marketing, Mengniu and no performance. Fascination of most Chinese enterprises are still in the marketing phase of puff, it can not help but sigh.

Grandson said: "The potential and skilled people, such as the switch to a thousand yards of the mountain of boulders on those potential also.

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