Marketing is a lot different from what it was in the yesteryears. The books with endless calculations and the long pages of marketing history have been more than modified. There are hardly any teachers who go into trying to explain to their students how to travel do different areas and how to do door-to-door marketing, and this is because marketing has drastically changed. Now a marketing professional can sit in one place and speak to and deal with more than five hundred million people all at once and that too without setting a foot out of office.
This is the new age marketing also known as social media marketing and social media advertising. Social media advertising is generally done by social marketing agencies and experienced professionals who work with their clients and get them popular on premier social networks like twitter, facebook and even my space. The only aim of all social marketing agencies is to get their clients product/service popularized on the major social networks, so that not only does the client get increased sales and increased word of mouth publicity but he also gets his website and facebook page auto indexed by major search engines.
Most social marketing firms have understood that facebook pages and accounts are indexed by all the major search engines and thus all social marketing firms also have cheap facebook fans packages. Upon purchasing a package like this, the social marketing agency working for you actually gets likeminded people to join your facebook pages. This greatly increases the possibility of great sales and also of increased word of mouth publicity.
Social marketing firms have understood the power and potential of the varied types of people who are registered on the various social networks. It is one space from where you can tap the richest of the rich people and the poorest of the poor as well. Companies and individuals can get their product details, product descriptions and product promotional information on the portals which can be seen by millions of people through the facebook ads system.
Social media advertising is now so important that many a large companies have wholesole departments dedicated to social marketing and handling correspondence from the associated social marketing firm or social marketing agency.