Marketing on a Budget? Consider these tips

Marketing on a Budget? Consider these tips

Every business has a marketing budget. The difference is, some businesses have a large budget and others are not so large. This article focuses on small businesses with small marketing budgets. The following are some tips and things small businesses should consider when allocating their marketing budget.

First, should a small business market their products or services themselves or outsource the job? A successful marketing campaign requires a certain amount of know-how, but even more than knowledge, a successful marketing strategy requires time. If you have a solid plan in place and have the time to dedicate to it, you may be able to pull it off. If you need an affordable alternative look no further than OBrienMaDe. OBrienMaDe offers a variety of affordable online marketing plans that will not only increase traffic to your website and overall awareness of your products and services, but does so with no contract and no risk to you.

Second, if you decide to take on the responsibility of running your own marketing campaign you need to utilize as many cost effective strategies as possible. Social media tools are extremely popular marketing outlets. Creating a company Facebook page or Twitter account is free and well worth the time. A large audience can be reached using social media applications, but as stated above you must have the time to dedicate to keeping your social media updated, fresh and interesting.

Third, publishing helpful and informative articles, as well as press releases, is a smart advertising tool. Not only can you increase interest about your products or services by informing readers of your offerings, but you can also increase your search engine ranking by embedding links to your website in your published works.

Fourth, using e-mail and snail mail to introduce your business to prospective customers is a budget-friendly marketing approach. In my opinion, I think receiving a professional letter that is short and concise in what your company is offering is a more effective than e-mail. Sure, e-mails are free, but we all receive so much spam nowadays that your advertisement may get deleted or go to the receiver's spam box. Spend forty-four cents on postage and take the time to mail letters to prospective clients. An e-mail is probably more suitable as a follow-up measure.

The above have been just a few things to consider when making marketing decisions on a small budget. Please visit my website http://www.obrienmade.com. If you have any questions or would just like some helpful advice feel free to e-mail me at info@obrienmade.com. Whether you're a client of mine or not, I'm happy to help if I can. But keep in mind, if you're a client of OBrienMaDe I'll be able to help a lot more. Thank you for taking the time to read this short article and best of luck to you and your business.

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