You will have to devise various strategies to get your prospect to pay attention to you in the first place by studying their likes and dislikes so that you can make an offer they cannot refuse relative to other suitors (competition). Even after the prospect has said YES, you need to constantly find innovative ways to keep the "SPARK" alive and not take the relationship for granted. The life of your business is in your MARKETING, it should not be relegated to the background. Make a decision today to build a better business by becoming marketing-oriented. It is a mind-set and a way of life not just an activity.