Marketing with AIDA recap

Marketing with AIDA recap

Marketing with AIDA recap

Welcome back, by now you have got a fairly good idea of the different steps in this process. AIDA Attention, Interest, Desire and Action, You have also learned how to use the power of Word-Of-Mouth in marketing. You have also learned about the Network Marketing and how this model can be used to our advantage in reaching our goal of Financial Freedom, and our big idea Network To Your Goal. Let us again go though the main points

Attention You have to get the prospective clients attention. Getting an attention is very important. Conventional business gives out advertisement which screams for attention. Although advertisement is not required in network marketing but you must get attention of your prospective clients. Means of getting attention are numerous, buy try to get the attention of everybody. You may have your own idea. Try out and see if it works. colours, design and sound can also be very effective attention seeking tools.

Interest you should hold your prospective clients attention long enough. Try to create an interest in him about the product, service or business model that you are trying to promote. If the prospect is not interest he will not listen to you. Try and identify what interests him or her. It is the presentation and the way it is delivered that can generate interest or loose the client. While generating interest try to probe by asking some questions or by the body language as to what the prospect seeks from the proposal. This information about the client will help us immensely in our next step.

Desire Every body desires something, some people wants fame, some wants looks, and everybody wants money. Desire is a psychological need. Sometimes it is an effect of the fear of loosing what the person has. Try to play on the psychological aspect of the prospective client. Show him how you can help him achieve what ever he desires.

Some people seek importance, give him importance tell him how important it is for you to be associated with him. If he seeks wealth, show him the money in the business proposal. If he seeks health and beauty, play on that. So, the most important requirement is to correctly access what the prospect really desires from you.

This brings us to the last step Action. Last but not the least, if fact it is the most important step in the process. Now you make the client to take some action. An action may be any thing from clicking the mouse, entering the name and contact details or even giving an order. It is always something that the prospect does; we can not do it on his behalf.

Action not only makes the process interactive for the prospect but he or she also demonstrate that he or she has followed and understood what you have tried to convey. This step is generally one step from the actual sales i.e. getting the order and completion of the sale.

Remember, not every prospect will result in a sale, but as Michael Bilicska has demonstrated by his works that every NO brings you closer to the eventual YES.

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