Marketing your product, and having fun while doing it!
Marketing your product, and having fun while doing it!
Marketing your product, and having fun while doing it!
When marketing a product, it is important to understand your target market. The overall objective. Who are your customers going to be and how are you going to find them. When understanding your target market, you start getting a sense on how to find these people. In a complex society, it is crucial to make sure you are not getting the message out to the wrong people. Otherwise, money is simply being wasted. Careful planning will ensure a driven marketing strategy. Not only can costs be saved, but the initiatives are carried out effectively.
So where to start? You have ideas, and you want to market the product. It is crucial to devise a plan. A plan that reminds you what your product is and who do you want it getting out to. Your customers. What gender? How old? What are their interests? This should be a good starting point. This plan will also give you the opportunity to understand the product better, help you create surveys and other types of experimentation. Basically, you would be first doing your market research. Finding out if your ideas will work, and if so, how will they work. Once planning out your research, its important to follow up and conduct it. Record the responses, gather up statistics, and analyse them appropriately. Eventually, you should have a clear idea on what your target market wants. It should also become obvious what the product will be, what will be its price, the place (where will it be accessed), how will it be promoted. This should lead up to finding out the need of your customers.
Whena need is identified, it is possible to start coming up with ways to find a cure. This is where an appropriate budget needs to be set out, to ensure costs don't go overboard. On a list, ideas should be written out clearly with numbers next to them, these numbers will show the amount that is spent. Find out how much it will cost to post an ad or set up an information booth. Whatever your plans may be. It is important to be strict with your spending. Before going ahead with the actions, details need to be clarified. So if you want to design a banner ad on the internet, figure out what you want it to look like. What colours? How much will it cost to use the services of a graphic designer? These details will save trouble later and have you stay away from last minute decisions, these unexpected turns become costly. Especially, when there is not enough time to make a decision.
Once everything is set and done, launch the campaign. Put your energy and enthusiasm in to it, without passion there is no gain. Make it exciting and have fun with what you've come up with. Find new ways to broaden the appeal of your target market. Make it easy for people to not only relate to the product, but you as well. Get to know your customers, make friends with them and enjoy their atmosphere. Not only is this a great way to build a clientele, but it will also help you create a loyal fan base. If treated right, these consumers will stay for the long-run. Not only that, they will refer friends. This can help widen the reach for your product, more people will start finding out through the word of mouth. When talking to these customers, don't be afraid to tell them about your situation. Have them understand where you need help with your marketing. You may find your answers from where you'd least expect it. Ask for help!
Once the launch has happened, it is important to not lose focus. Consistency is mandatory, otherwise customers will lose interest. When they want your services, you need to provide it right away. It is important during the campaign to be accessible to your customers, or delegate someone to be available. There has to be effective ways to communicate. Try finding various ways to reach out to your customers, through the internet or by other mediums. Design a unique communication system that flows with the strategy. This system can be used to update your customers and keep them well informed, the system should also become a guidance. A guidance to bring them to your product, as long as you satisfy their need, this will happen.
As the clientele keeps building, the objective should be to retain your customers. To make sure competitors don't try to steal your market share. Creativity is needed to build a unique selling proposition, this should encourage the clientele to stay with you and keep supporting your business. For the growth of the business, build new marketing strategies to reach out to other target markets. However, don't lose grip on the existing base. The core customers act as the foundation of your business.
Marketing allows you to follow a set plan while also diverging in to creativity. A well-balanced strategy is needed, the numbers are as important as the ideas themselves. The statistics gathered through out the process will keep you in tune with the external environment. You will understand what customers think about your product, this will help you push campaigns in the right direction. With a successful campaign you can find opportunities to collect deferred revenues and create heavy brand awareness. The idea is to sell, but have fun while doing it! When you are instilling passion, the rewards will reap.
Written by Basim Mirza
Sources Used
P. Kotler, G. Armstrong, P. Cunningham,. Principles of Marketing. Toronto, Pearson.
H. Kapoor. Class lectures, Winter 2009.
S. Ash. Class lectures, Fall 2008.
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