Marx Layne & Company Launches Mobile Website To Meet The Needs Of Wireless Users

Web browsing has moved from the computer to the mobile phone

, and companies must adapt to this new Internet trend. According to studies conducted by Pew Research, 32 percent of Americans (97.3 million) have used a conventional mobile phone or a smartphone to access the Internet and nearly 58 million Americans access the web via mobile devices every day.

Marx Layne & Companya full-service marketing and public relations agencyhas launched its own mobile website (m.marxlayne.com). The site is designed to be compatible with major operating systems such as Android, BlackBerry and iPhone, offering users an optimal viewing and navigation experience on their handheld wireless devices.

People are changing the way they consume media, said Jennifer L. Cherry, Vice President, Marx Layne & Company. Visitors accessing a website from their mobile phone are not necessarily seeking the same type of content, or user experience, as those accessing the Web from their home computer. Mobile users need information quickly and in as few characters as possible, with easy-to-navigate links to important information.

When a user directs a smartphones browser to the Marx Layne website, the site detects how it is being accessed and offers the user the option to view the mobile version of the site with a single click. The mobile site features easy access to the most popular links on the companys Website, such as business contact information, and contains fewer graphics than the full Website, allowing for a quick page load of the site on their device. Visitors can also choose to load the complete Marx Layne Website.

As a 23-year-old brand, Marx Layne always has endeavored to keep its business ahead of the technological curve. The company launched its first Website (www.marxlayne.com) during the Internets infancy in 1995. The new mobile Website was launched to meet the needs of the increasing number of smartphone users seeking Marx Laynes Web content on-the-go.

The agency also designs mobile websites for its clients and has completed numerous sites, including for Bacco Ristorante of Southfield.

by: Marx Layne

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